Massachusetts Tech Companies Unite Around Social Justice, Taking Steps for Action

The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed […]

IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just

60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the […]

Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal

IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.

Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy

Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. […]

8 Tips to Drive the ROI of your Email Campaigns

Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the […]

Tech Marketers – Here’s Your Guide to Navigating the Tech Purchase Process

The tech purchase process is in continuous transformation, making it a complex process to keep track of and navigate. As technology becomes […]

5 Essential Metrics Marketers Should Measure in 2020

In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing […]

A Message from Mohamad Ali, CEO, IDG, Inc.

Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor […]

Moving Beyond Amplification, Building a Strong Social Strategy

Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a […]

Welcome to the New IDG.com

We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the […]

Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)

Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored […]

What Does the Crystal Ball Tell Us? Nothing, But History Might.

Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult […]