Tech Marketing Survey: More Digital, More Metrics that Matter

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix of webcasts, virtual conferences and digital roundtables. The inability to meet with customers in person required sales and marketing teams […]

4 Essential Elements to Incorporate into your ABM Strategy

While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to focus efforts on target accounts that are likely to buy. And because the tech buying committee is larger now than ever before – with an […]

International Women’s Day: Resources to Help You Celebrate & Elevate Women

Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975, The United Nations named March 8th as IWD, even though the groundwork in observing the activism for women dates back […]

A Glimpse into the Regional Differences of the Tech Purchase Process

Technology innovation and dependence have seen steady growth in recent years, but 2020 took it all to new heights. Organizations across the globe have been required to react to the unprecedented demands of the past calendar year quickly and creatively. IDG’s 2020 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT […]

Continue Your Black History Awareness/Celebrations with These 6 Resources

The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by Dr. Carter G. Woodson in 1926 as Negro History week. Dr. Woodson wanted Black people to be proud of their […]

First-Hand Look at the 2021 CIO Priorities

The 20th annual State of the CIO is coming after one of the most unique years in the report’s history. This edition of the study looks at previous topics such as where IT leaders are focusing their time and expertise, and also has some new additions including diversity & inclusion initiatives in IT and how […]

4 Social Media Marketing Trends to Carry into 2021

It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is for sure, it’s that social media has proven itself to not only be a vital personal resource to stay connected, but also as an essential business tool. In fact, 93% of IT decision-makers […]

Get to Know IDG’s Highly Connected Consumer Audience

As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the passionate consumers looking to enhance their digital lifestyles. Consumer tech sales have increased 23% year-over-year, and as the demand for consumer tech rises, so does the demand for trusted tech advice. Using IDG’s […]

4 Email Marketing Tricks from INBOUND

As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we felt compelled to share some key insights with our fellow tech marketers!  In this blog, we explore four awesome email […]

3 Content Marketing Tips from INBOUND

IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and marketing industries. There’s an intangible energy that surrounds virtual event environments that help to refresh your brain and spark new ideas – something we could […]

ABM ROI Series: 3 Proven Sales Orchestration Plays

Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce the idea of running a cohort analysis to get your ABM ROI, and here is where we discuss the important goals and metrics to focus […]

Exploring the Tech Purchase Process by Specific Tech Solutions

The list of technologies that organizations have at their disposal is never ending – whether it be a new cloud computing solution or data & analytics tool. It’s also pretty evident that technology plays an extremely important role in today’s businesses as COVID-19 has put a strain on how organizations, small and large, operate. In […]