Blog
Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Inside the C-suite: CIOs share how the role is evolving
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation. [...]
14 Marketing Quotes We Love
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee – and Legos
Role of the CIO – Making Strides Towards Strategic Growth
For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in
A Look Back into Some of Our Favorite 2018 IDG Research Stats
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology
CMO Perspectives: Jim Williams, VP Marketing, BlueCat
Content is the new advertising, and the best stories are told through the voice of the customer.
CMO Perspectives: Loren Jarrett, CMO, Progress
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
CMO Perspectives: Sara Baack, CMO, Equinix
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing
CMO Perspectives: Brian Kardon, CMO, Fuze
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest
Business Value Exchange Models Future of Content Marketing
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional
3 Steps for Combating Low Viewability with Programmatic Buying
According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their digital media budgets to