ABM ROI Series: The Value in Running a Cohort Analysis

Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might be worth investing in. However, as the age old saying goes, “half the money I spend on advertising is wasted; […]

8 Best Practices to Boost SEO Performance

The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create and post content, but a strong SEO strategy will ensure that your content is found and read. At its core, […]

Efforts Focused on Digital Transformation to Overcome Impact of Pandemic

In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology’s value is being realized and being viewed as a key element in navigating business challenges and driving business forward. In the current study, 41% of ITDMs anticipate their tech budgets […]

Massachusetts Tech Companies Unite Around Social Justice, Taking Steps for Action

The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed the importance of the Black Lives Matter movement, but now it is time for action. To drive necessary change relating to diversity, inclusion and social justice in the tech community, IDG, Inc. is […]

IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just

60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the world,” a quote often attributed to Gandhi, is a sentiment that is being frequently shared as many of our neighbors, colleagues and community leaders take to the streets and use social platforms to […]

Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal

IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.

Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy

Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager to explore or enhance their video marketing efforts to boost engagement and ultimately drive business. Tech marketers are mindful of the benefits that high-impact videos […]

8 Tips to Drive the ROI of your Email Campaigns

Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. Email continues to provide the best bang for the marketing dollar. However, several recent events have made it even more important to B2B marketers: GDPR/CCPA: With both consumers and governments cracking […]

Tech Marketers – Here’s Your Guide to Navigating the Tech Purchase Process

The tech purchase process is in continuous transformation, making it a complex process to keep track of and navigate. As technology becomes more and more prevalent as a business driver, it is necessary to align your marketing strategy with the current needs of the buying team. Enter the latest and greatest tech buying journey road […]

5 Essential Metrics Marketers Should Measure in 2020

In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers have a lot on their plate. With this in mind, we wanted to put a spotlight on some essential marketing metrics that can help you […]

A Message from Mohamad Ali, CEO, IDG, Inc.

Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor and Ahmaud Arberry before him, Floyd’s death illustrates pervasive racist violence against Black people in America. Across the nation, widespread protests have emerged to oppose racism and police brutality and to affirm, as […]

Moving Beyond Amplification, Building a Strong Social Strategy

Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage with current and future customers. Social media has become so important, in fact, that IDG research found 93% of IT decision-makers use social media for […]