By connecting buying committees and intent, marketers can anticipate patterns and priorities throughout the buyers’ journey. This empowers teams to meet buyers where they are, when and how they need it, across the sources they rely on.
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost never starts at “step one”, and it doesn’t follow steps two or three in order either. This is due to…Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness,…
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 25 people in the buying committee, including a line of business stakeholders and IT decision-makers (up from 20 last year, Foundry)…We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need…
Robots aren’t coming for your job, but they are meddling with brand trust The next 2-3 years look to be a remarkable transition in B2B marketing that will define the discipline for a decade or more. Of course, the last 12 months have seen no shortage of gloomy takes on…Robots aren’t coming for your job, but they are meddling with brand trust The next 2-3 years look to be…
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align…
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in…
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John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means…
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for…
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's…
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them.…
Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12 months. Even with money to spend, the purchase process is growing more complex and tech buyers have different educational needs.…Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will…
As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.
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Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.
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Tech buyers and their buying committees have unique priorities and challenges. A deep understanding of who they are and what they need—both individually and as a collective—is key to buyer-centric engagement.
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