Buyer journeys

By connecting buying committees and intent, marketers can anticipate patterns and priorities throughout the buyers’ journey. This empowers teams to meet buyers where they are, when and how they need it, across the sources they rely on.

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TOFU is for Pad Thai, not your marketing strategy

mins

Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost never starts at “step one”, and it doesn’t follow steps two or three in order either.  This is due to…Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness,…

  • Demand generation
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navigating the tech purchase process

Tech marketers – here’s your guide to navigating the tech purchase process

5 mins

The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align…

  • IT buyers journey
  • Research topic
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Role & Influence of the Technology Decision-Maker Study 2023

5 mins

IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in…

  • IT buyers journey
  • Research topic
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Role & Influence of the Technology Decision-Maker white paper 2023

10 mins

Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for…

  • IT buyers journey
  • Research topic
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Insight into the technology purchase process – who’s involved and the sources they rely on

mins

Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12 months. Even with money to spend, the purchase process is growing more complex and tech buyers have different educational needs.…Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will…

  • IT buyers journey
  • IT decision-maker
  • Research topic
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Foundry’s customer journey research

mins

Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them.…

  • IT buyers journey
  • Research topic
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2023 Customer Journey Poster

5 mins

Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's…

  • IT buyers journey
  • Research topic
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Explore our collections

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Buyer engagement

As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.

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Buyer intent

Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.

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Buying teams

Tech buyers and their buying committees have unique priorities and challenges. A deep understanding of who they are and what they need—both individually and as a collective—is key to buyer-centric engagement.

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