intent ad targeting
Foundry Ads

Target in-market buyers on the sites they trust — at global scale

Create real opportunities with intent-driven advertising that drives measurable results.

Generate opportunities with intent-driven advertising.

Effective precision advertising at scale

150M+

Audience members means you can confidently reach buyers at scale

7,600+

Targeting dimensions — including intent, persona, and firmographic points — ensure your reach has relevance

96%

Of visitors take action after engaging with content on Foundry’s award-winning editorial sites

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Unmatched intent-driven data accuracy

The accuracy of our data is unmatched; we have the most comprehensive proprietary data and intent signals at the individual level. With 50+ data points per individual, we can ensure your ads engage your target account list at the right time or we can build a custom account list based on Foundry Intent data and your account profile.

Dig deeper into our ad network and capabilities

  • Award-winning editorial content adjacency
  • Intent-driven ad targeting capabilities
  • Brand safe and trusted environments
  • Available formats including native & video
  • Outcomes-based advertising solutions

Trusted to promote brands around the world

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Support for the full funnel with ads-driven outcomes

Designed to align to common marketing objectives, Foundry Ads campaigns are built to offer the best of awareness and engagement display tactics to deliver strong, measurable results. And with Foundry Intent data layered into each program, your ads are guaranteed to reach only the most relevant buyers at scale.

Awareness and thought leadership

Drive awareness alongside Foundry’s award-winning global media ecosystem. Tap into hard-to-reach audiences and build scale on and off domain.

Engagement

Engage with your target account list to drive outcomes and proactively get your message in front of key decision-makers.

Full funnel activation

Use first-party intent data to reach buyers at scale with precision.

Customer success

OpenText brand-to-demand program influences $2M+ in pipeline

In partnering with Foundry to build a brand-to-demand content strategy and advertising program, OpenText leveraged Foundry’s intent data to reach buyers along the buying cycle, and saw a significant lift in brand awareness that had a direct positive impact on revenue.

$2M+

Pipeline generated in 6 months

2.7M

Targeted impressions delivered

66K

Pageviews generated

Featured on our established editorial sites

Confidently position your brand to relevant buyers alongside high-trafficked content on our reputable editorial sites, with exclusive, consistent placement that champions your brand every time.

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Unparalleled insights into your audience at every stage

Backed by data at every step, Foundry Ads reporting builds more context around advertising metrics to deliver measurable lift from brand to demand campaigns.

  • Detailed impressions report
  • Total page views generated
  • Target account list data analysis
  • Engaged intent topics
  • Engagement metrics

Supporting products & services

Amplify the impact of advertising with integrated solutions from Foundry designed to take ad spend further.

Intent

Foundry intent supports Foundry advertising with precision targeting that places your messaging in front of buyers exactly when and where it will have the greatest impact.

Lead generation

Give lead generation campaigns a lift with dynamic advertising that builds relevant awareness and yields better performance for all your demand efforts.

ABM

Surround the buying committee and connect the dots between ad impact, page views, and pipeline.

Frequently asked questions