Thoughts
Stories inspire. Data connects.
The complex needs of today’s buyer require a new approach to marketing—one that humanizes the B2B experience by aligning who they are, how they behave, and what they value. These thoughts and resources embrace a buyer-centric philosophy to help you build relationships and execute strategies where stories inspire, and data connects.
Buyer centricity
All about tech buying teams, journeys, and priorities from a buyer-centric lens.
Brand
Build trust, foster lasting relationships, and be known in your market.
Demand
Demand creation, curation, and capture; generate interest, garner attention, and inspire action.
Nurture & engagement
How to keep people engaged, maintain momentum, and drive decisions.
