Are sought after for advice and recommendations about technology products and services
Plan to purchase computer accessories in the next 12 months
Willing to pay more for cutting-edge products
See what’s special about TechHive
TechHive.com: TechHive.com is unique in that its sole focus is on sharing the latest news, reviews and tips to help consumers make their homes smart and secure. Keep your finger on the pulse of home tech through this interactive site built by us and meant for you.
Best of TechHive: Receive the top connected-home and home-entertainment news, reviews and how-to’s.
Reviews & Deals
Reviews: Trusted to provide buying advice, TechHive provides fair and honest reviews on the latest smart-home technology, in-home gadgets and more.
Deals:Don’t miss the sales and price drops of popular products; stay in touch as TechHive reports the latest deals.
Videos:Follow the biggest home tech trends, learn about connected gadgets and get unbiased reviews of the latest smart-home products.
Use our insights to reach your future customers
Explore our product offerings
- Branding/awareness – Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.
- Native – Showcase your message to a tailored and engaged audience through seamless native integration on Foundry’s editorial sites.
- Research – Foundry offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.
- Social – Drive awareness and engagement by tapping into Foundry’s suite of social products to showcase your message to a broad audience.
- Video – Reach and engage with enthusiasts through interactive video on Foundry’s editorial sites.
$7.5M spent annually on technology purchases via TechHive
Meet TechHive’s editorial leaders
Executive Editor, TechHive
Executive Editor, TechHive
Michael Brown joined International Data Group in April 2012 and is currently Executive Editor at TechHive, an IDG B2C editorial property focused on the smart home (home security, smart thermostats, smart lighting, etc.) and home entertainment (smart TVs, home audio, cord-cutting, etc.). He also covers home networking for PCWorld. Michael works out of a smart home he built in 2007, which he uses as a real-world product testing lab.
Prior to his current role, Michael was a Senior Editor at PCWorld and he has held editorial positions at a wide variety of other tech publishing companies, including CNET (Director of CNET Gamecenter), Future (Executive Editor at Maximum PC, Maximum Tech, EZ Tech Guides), and Electronic Musician (Associate Editor). As a freelancer, he has contributed to Computerworld, New Media magazine, Networkworld, Macweek, and similar publications. He graduated from California State University East Bay with a degree in Multimedia Journalism in 1987.
An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is Foundry’s (formerly IDG Communications) first ever Editorial Director.
Matt leads and supports Foundry’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.
Prior to his global role Matt managed Foundry’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.
Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.
Global Content Director, B2C
Global Content Director
Christian Löbering is a global executive leader with a holistic approach to digital media and a decade of experience in leading successful editorial and commercial teams. Christian leads and supports his teams across the world to reach and inspire a global tech-savvy audience through a data informed publishing strategy, combined with editorial excellence, embracing technology and partnerships.
With roots in content, Christian now leads IDG’s world class editorial teams for the following technology brands: PCWorld, Macworld, PC-WELT, Macwelt, ChannelPartner, Tech Advisor, TechHive, PC för Alla and M3. He is responsible for the content strategy, platform strategy, audience development, SEO, data, analytics, social media, video, custom content and content driven ecommerce.
Christian grew up in a bi-cultural French/German family and holds a BA in Physics from the TU Munich. He is married with two children and enjoys making music.