The 5 core skills every BDR needs

Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side […]

Here’s what separates ‘great’ from ‘good’ in tech content marketing

Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]

Overcoming challenges to hiring strong sales development representatives

If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion […]

How I do it: Kumaran Ramanathan, President, Foundry

This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To […]

Where are IT decision-makers on their data-driven journey?

Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, […]

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are […]

Why aren’t your channel partners hitting sales targets?

Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They […]

Your Lead Scoring Workbook

We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important […]

Technology for sales development: a guide for decision-makers

Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential […]

The State of Sales Development for Technology Firms in Europe

How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales […]

Surviving and thriving: The sales development landscape for technology firms into 2022

How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple […]

What is holding your sales development team back?

What is holding your sales development team back? Infographic We surveyed over 300 global sales development professionals in the technology sector to […]