The 800-pound martech gorilla that B2B is ready for

There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it’s what B2B has been missing. Are you prepared?

Insight into the technology purchase process – who’s involved and the sources they rely on

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic […]

Who is the CIO? Defining IT leaders and their roles

The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders […]

22 for 2022
IDG Observations for the Year Ahead

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

5 key elements for a successful business development team: Is your organization set up for success?

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape […]

Why blending in-house and outsourced sales development works

Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is […]

Peer Insight: How Four Marketing Executives Utilize ABM

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]