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As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and […]

Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been […]

Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as […]

In 2004, October was declared Cybersecurity Awareness Month by the Department of Homeland Security and the National Cyber Security Alliance to help […]

Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side […]

Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]

If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion […]

This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To […]

Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, […]

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are […]

Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They […]

We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important […]