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There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it’s what B2B has been missing. Are you prepared?

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic […]

The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders […]

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape […]

Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is […]

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]