4 content marketing tips B2B marketers should know for 2023

As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and […]

Here’s how organizations are falling short addressing cyber risk

Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been […]

What’s on the agenda for security leaders?

Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as […]

What tech marketers should know during Cybersecurity Awareness Month

In 2004, October was declared Cybersecurity Awareness Month by the Department of Homeland Security and the National Cyber Security Alliance to help […]

The 5 core skills every BDR needs

Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side […]

Here’s what separates ‘great’ from ‘good’ in tech content marketing

Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]

Overcoming challenges to hiring strong sales development representatives

If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion […]

How I do it: Kumaran Ramanathan, President, Foundry

This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To […]

Where are IT decision-makers on their data-driven journey?

Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, […]

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are […]

Why aren’t your channel partners hitting sales targets?

Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They […]

Your Lead Scoring Workbook

We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important […]