Generative AI will transform the way we engage with content… just don’t ask it to write the news

No one can be certain of the full impact Generative AI will have on content production and consumption, but two things are certain: the impact will be huge, and AI won’t replace human creators. Generative AI tools do not replace human beings if you have a sincere concern for your audience. But used with skill […]

Does your content marketing deliver on a brand-to-demand scale?

As technology becomes pervasive in business, choosing the right products and services becomes increasingly critical for technology buyers and other stakeholders. The purchase decisions IT teams make can have an outsized influence on business performance. Technology marketers understand the opportunity – and the urgency – to influence buyers along each stage of this decision-making process, […]

Did Intent Data Predict the Winners of the Oscars?

“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a company obsessed with data, we set out to push the limits of intent data through popular culture. Intent data is ever-evolving in marketing and sales. […]

On International Women’s Day, Foundry joins CPB London, Assembly Global, OPEN Media, KWT, and Good Stuff to change the narrative

When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy.  All too regularly, we use different language to describe the same behavior based solely on whether it’s performed by a man or a woman in the workplace—a […]

Expert vs. AI: Top 7 Partner Marketing Predictions

In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier, Foundry’s VP of US Sales & Partner Marketing. Here are ChatGPT’s top 7 predictions on “the future of technology partner marketing” and Rick’s reactions: 1. […]

CIO: Reimagining the world’s most trusted B2B tech editorial brand 

This week we introduced one of the most significant developments in the nearly 40-year history of CIO: an entirely new brand platform and design system. It’s the result of a multi-year process that started with the simple question, “How can we make a great brand and deep relationships even stronger?”.     CIO is the leading source […]

Foundry 1-Year Anniversary

February 17th, 2023 marks one year since we made a bold move to rebrand our nearly 60-year old company, IDG Communications, to Foundry. In serving the technology community for over five decades, we knew that to continue serving them, we had to evolve and reinvent, and so we developed a new category of a company […]

Top 7 Demand Gen Red Flags (and how B2B marketers should address them)

Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often with only their existing resources. Marketers turn to demand generation, and demand generation providers, as a reliable way to feed […]

Can martech lead us back to the empathy at the core of marketing in 2023?

In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the coming 12 months. Advancements in martech, new content marketing techniques, tightening of data compliance, and a version of shifting focus from the […]

Local Expertise, Global Impact with Foundry

Following the recent launch of the Foundry (an IDG Inc. Company) brand, as the now #1 provider of B2B tech leads globally we are positioned to deliver on the promise of building best-in-class solutions fuelled by first-party relationships, designed for the modern B2B buyer’s journey.   Foundry has been a mainstay in B2B for over 50 […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for nurturing in a quick and efficient way? The answer is lead scoring and automation. Before lead nurturing can take place, it is important to qualify […]

Foundry’s Observations for the Year Ahead – 2023

We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust & Transparency Ripple Through the Marketing Ecosystem Chief Revenue Officer, Foundry Clients and agencies will gravitate further toward trusted sources […]