Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Marketing efficiency has been a hot topic throughout the last year. With new ideas, technology, and points of view informing marketers what their best bet is to do more with [...]
By Tanu Javeri, Head of SEO, Foundry The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and [...]
As a marketer, your goal is to learn enough about your prospects from campaign activities to facilitate productive conversations that drive growth. So how do marketers use intent data and [...]
As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads [...]
This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they [...]
The best content marketing is equal parts “content” and “marketing.” That seems laughably obvious, but it’s not easy to strike the perfect balance between creating high-quality content and an equally [...]
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use [...]
No one can be certain of the full impact Generative AI will have on content production and consumption, but two things are certain: the impact will be huge, and AI [...]
As technology becomes pervasive in business, choosing the right products and services becomes increasingly critical for technology buyers and other stakeholders. The purchase decisions IT teams make can have an [...]
“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a [...]
When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy. All too [...]
In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier, [...]
This week we introduced one of the most significant developments in the nearly 40-year history of CIO: an entirely new brand platform and design system. It’s the result of a [...]