Blog
Intent signals: what, why, & most importantly how
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes
Blog
Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Blog
Generative AI has a role in journalism. But it’s not what you think.
At Foundry, 100% human-generated editorial will continue to be our standard. So where are we fitting in Gen AI? [...]
FILTER BY
Blog
Choosing martech tools and channels
Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay the same or decrease. Making the focus on the most
Blog
Connected data, connected teams: How intent data aligns sales and marketing
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative
Blog
TOFU is for Pad Thai, not your marketing strategy
Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost
Blog
Meet your future buyer: Gen Z
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At
Blog
Don’t be boring: 5 ways to have fun with B2B social
Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B
Blog
If intent data is the foundation, engagement is the whole building
As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?
Blog
Intent activation guide
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is
Blog
A glimpse into the regional differences of the tech purchase process
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in
Blog
Exploring the tech purchase process by specific tech solutions
The list of technologies that organizations have at their disposal is never ending, ranging from cutting-edge cloud solutions to sophisticated data and analytics tools. It’s evident that technology plays an
Blog
Tech marketer’s report card
Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.
Blog
Must-ask RFP questions and template
One award, multiple contenders. How do you choose the right vendor when evaluating a marketing RFP? The best relationships are formed with evaluation in both directions. You need to be