Top 7 Demand Gen Red Flags (and how B2B marketers should address them)

Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often with only their existing resources. Marketers turn to demand generation, and demand generation providers, as a reliable way to feed […]

Can martech lead us back to the empathy at the core of marketing in 2023?

In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the coming 12 months. Advancements in martech, new content marketing techniques, tightening of data compliance, and a version of shifting focus from the […]

Your Lead Scoring Workbook

We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and money. However, a successful lead generation strategy doesn’t stop when you have a big pile of leads. That’s only half the battle. Lead scoring will […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for nurturing in a quick and efficient way? The answer is lead scoring and automation. Before lead nurturing can take place, it is important to qualify […]

Foundry’s Observations for the Year Ahead – 2023

We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust & Transparency Ripple Through the Marketing Ecosystem Chief Revenue Officer, Foundry Clients and agencies will gravitate further toward trusted sources […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of the cost. All too often, we see IT and tech organizations make this mistake in their pursuit of sales accepted leads […]

4 content marketing tips B2B marketers should know for 2023

As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we learned a lot about what works and what doesn’t in terms of content. Attending events this year, such as INBOUND by HubSpot, taught us a […]

Here’s how organizations are falling short addressing cyber risk

Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been on a growth path in that regard for the past five years. But in 2022, our Security Priorities Study shows some structural changes meant to affect better alignment with the business. In years […]

What’s on the agenda for security leaders?

Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek to manage information risk. Our research indicates security leaders have the following as their top security priorities for 2022 and beyond: Most important, is being […]

What tech marketers should know during Cybersecurity Awareness Month

In 2004, October was declared Cybersecurity Awareness Month by the Department of Homeland Security and the National Cyber Security Alliance to help users protect themselves and their personal data online, and bring awareness to the increasing volume of cyberattacks. Key Takeaways: The majority (87%) of security leaders are aware of what caused their security incidents […]

The 5 core skills every BDR needs

Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through identifying new business opportunities and promoting growth, so it is no surprise that good BDRs are always in high demand as they often form the […]

Here’s what separates ‘great’ from ‘good’ in tech content marketing

Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the Internet became even more of a lifeline for connecting employees, partners, customers, and prospects. With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise […]