Connecting tech buyers and tech sellers

Our solutions, which sit at the intersection of media and martech, solve complex marketing challenges and help sellers reach the right tech buyers, at the right time. 

Data driven media and martech solutions

Fueled by data, our solutions help you navigate the entire tech buyer’s journey. From driving awareness and understanding intent signals, to increasing engagement and conversion, we know how to supercharge your marketing. Simplify your marketing with our media and martech solutions. 

1.9M+

Leads generated in 2021
114M

Annual site visitors
800+

Global tech events 
Publisher’s data; Google analytics

Our trusted, first-party data is contextual and credible. Use it to identify purchasing intent, engage with your target, and build your pipeline.

Click to read more about Data

Data

Our trusted, first-party data is contextual and credible. Use it to identify purchasing intent, engage with your target, and build your pipeline.

Uncover the visitors showing intent, surround your targets using ABM tactics, or let us nurture your prospects through complete campaign management.

Click to read more about Software

Software

Uncover the visitors showing intent, surround your targets using ABM tactics, or let us nurture your prospects through complete campaign management.

Our world-class media brands reach technology executives and enthusiasts alike. Build awareness and drive demand in an environment that’s relevant to your buyers.

Click to read more about Advertising

Advertising

Our world-class media brands reach technology executives and enthusiasts alike. Build awareness and drive demand in an environment that’s relevant to your buyers.

With our deep understanding of the technology landscape and buyer behavior, we can design custom research and create content marketing solutions that drive action. 

Click to read more about Content strategy

Content strategy

With our deep understanding of the technology landscape and buyer behavior, we can design custom research and create content marketing solutions that drive action. 

Our events create the ideal environment for IT leaders and tech vendors to connect, learn and develop relationships at a global, regional and virtual level.

Click to read more about Events

Events

Our events create the ideal environment for IT leaders and tech vendors to connect, learn and develop relationships at a global, regional and virtual level.

Improve your conversion rate and drive success by passing your business development, lead nurturing and upselling activity to an experienced, global partner. 

Click to read more about Sales development services

Sales development services

Improve your conversion rate and drive success by passing your business development, lead nurturing and upselling activity to an experienced, global partner. 

Grow B2C product awareness by weaving your message into our award-winning consumer tech sites, reaching buyers as they research products in your category.  

Click to read more about Affiliate

Affiliate

Grow B2C product awareness by weaving your message into our award-winning consumer tech sites, reaching buyers as they research products in your category.  

“IDG has a very deep understanding of our tech buyer’s needs. In addition, they are a trusted advisor to our tech buyers. They help us have meaningful engagement with the tech buyers we want to reach. Their knowledge and partnership is key to our success in targeting and engaging the right buyers at the right time, and delivering bottom line results.”

Lisa McLaine, Global Marketing Director, Unisys