Solutions

Data driven media and martech solutions

Fueled by data, our solutions help you navigate the entire tech buyer’s journey. From driving awareness and understanding intent signals, to increasing engagement and conversion, we know how to supercharge your marketing. Simplify your marketing with our media and martech solutions.

1.9M+

Leads generated in 2021

114M

Annual site visitors

800+

Global tech events

Publisher’s data; Google analytics

Data

Our trusted, first-party data is contextual and credible. Use it to identify purchasing intent, engage with your target, and build your pipeline.

Software

Uncover the visitors showing intent, surround your targets using ABM tactics, or let us nurture your prospects through complete campaign management.

Advertising

Our world-class media brands reach technology executives and enthusiasts alike. Build awareness and drive demand in an environment that’s relevant to your buyers.

Content strategy

With our deep understanding of the technology landscape and buyer behavior, we can design custom research and create content marketing solutions that drive action.

Events

Our events create the ideal environment for IT leaders and tech vendors to connect, learn and develop relationships at a global, regional and virtual level.

Sales development services

Improve your conversion rate and drive success by passing your business development, lead nurturing and upselling activity to an experienced, global partner.

Affiliate

Grow B2C product awareness by weaving your message into our award-winning consumer tech sites, reaching buyers as they research products in your category.

“IDG has a very deep understanding of our tech buyer’s needs. In addition, they are a trusted advisor to our tech buyers. They help us have meaningful engagement with the tech buyers we want to reach. Their knowledge and partnership is key to our success in targeting and engaging the right buyers at the right time, and delivering bottom line results.”
Lisa McLaine, Global Marketing Director, Unisys

BrandPost+ Account Intelligence

BrandPost—native integration of your content within our brand sites—now includes insight-based marketing features. Let us uncover insights into the, previously anonymous, audiences consuming your content. Scale awareness to BrandPost readers with ads across the wider web.

Launch a BrandPost campaign