The latest insights from peers, tech buyers and industry experts highlighting the tech and marketing trends that will change the way you market to your customers

White paper

Role & Influence of the Technology Decision-Maker white paper 2023

Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape. [...]

  • IT buyers journey
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B2B marketers have a tall order