The latest insights from peers, tech buyers and industry experts highlighting the tech and marketing trends that will change the way you market to your customers
This year, organizations are prioritizing cost management and performance optimization as the economy continues to be in an unprecedented state. But CIOs are remaining optimistic and focusing on operations even [...]
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology [...]
Digital Futures: Time to think at scale Winner of Digiday Content Marketing Awards for Best Branded Content Site – B2B A drastically changed world and historic rates of digital transformation have [...]
The tech buying process is complex! Given the role technology plays, especially in times of economic disruptions, IT decision-makers have a demanding role and need educational resources throughout the purchase [...]
By Tanu Javeri, Head of SEO, Foundry The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and [...]
Marketing efficiency has been a hot topic throughout the last year. With new ideas, technology, and points of view informing marketers what their best bet is to do more with [...]
The 4th annual Digital Business study, which surveyed 898 IT decision-makers (ITDMs) in North America (60%), APAC (22%), and EMEA (17%) was conducted to gain a better understanding of where organizations are [...]
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and [...]
As a marketer, your goal is to learn enough about your prospects from campaign activities to facilitate productive conversations that drive growth. So how do marketers use intent data and [...]
As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads [...]
This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they [...]
The best content marketing is equal parts “content” and “marketing.” That seems laughably obvious, but it’s not easy to strike the perfect balance between creating high-quality content and an equally [...]
Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing [...]
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use [...]