By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Tech Marketer’s Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

Mastering the trends in event marketing

Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses […]

Insight into EMEA cloud computing plans

Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they’re pursuing a deliberate cloud-first or cloud-native […]

The 800-pound martech gorilla that B2B is ready for

There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it’s what B2B has been missing. Are you prepared?

Explore cloud computing trends in APAC

Cloud computing trends in the APAC region According to Foundry’s 2022 Cloud Computing research, just 27% of companies in the Asia-Pacific (APAC) […]

Cloud computing executive summary 2022

Insight into cloud computing trends The massive pandemic-driven shift to remote work has kicked the evolution toward cloud-first IT infrastructure into high […]

Cloud computing study 2022

In its 9th year, Foundry’s 2022 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including usage and […]

Measured and deliberate IT buying decisions dominate APAC region

Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower […]

EMEA buyers cautiously stockpile technology portfolios

The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat […]

Insight into the technology purchase process – who’s involved and the sources they rely on

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic […]

Who is the CIO? Defining IT leaders and their roles

The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders […]

State of the CIO 2022 white paper

CIOs’ next chapter: finessing pandemic-accelerated innovation Today, CIOs are ensuring their pandemic-era investments are driving real business value in 2022 while making […]