By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

4 content marketing tips B2B marketers should know for 2023

As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and […]

Customer Engagement Study 2022

Over the past two years, organizations turned to technology to mitigate the impact of the pandemic, which ultimately accelerated digital transformation. As […]

Customer Engagement White Paper 2022

Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers […]

How to create an ABM strategy in 5 steps

By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that […]

Website conversion rate

Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, […]

Beyond IPv4: Addressing for the future

Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar […]

Here’s how organizations are falling short addressing cyber risk

Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been […]

ABM & Intent Benchmarking Study

Tech marketers have taken a particular interest in account-based marketing (ABM), given the complex factors that influence IT purchases. Foundry’s second global […]

ABM & Intent Benchmarking Study 2022 – White paper

For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be […]

What’s on the agenda for security leaders?

Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as […]

Creating your ABM target list using firmographics

Building your target account list is the first step in any good ABM strategy, but it can be tricky. Let us show […]

Q&A: The future of GDPR in the marketing landscape

The B2B data space is evolving at break-neck speeds and with it spanning wider and wider, data privacy is an increasing concern […]