By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Future of Work Executive Summary 2022

All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of […]

Future of Work Study 2022

In its first year, Foundry’s Future of Work study was conducted to better understand the workplace impact of the pandemic over the […]

Real People Means All People

Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of […]

The world has changed. Have your partner marketing strategies kept up?

Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid […]

APAC CIOs take action to modernize and improve IT operations

CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This […]

Structure of BDR teams in sales development

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do […]

Post pandemic rise of sales development

The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new […]

Measure the effectiveness of a sales development team

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong […]

Sales development and tech-assisted selling

B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving […]

Senior sales guide: why upselling is vital for technology companies

With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of […]

Explore the role of the CIO in EMEA

IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital […]