Podcast
On the road, Gabie Boko, NetApp
In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses
Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
White paper
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to [...]
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Podcast
On the road, Ross Pomerantz, Corporate Bro
In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content
Podcast
On the road, Brett Hannath, Intel
Tune in for an inspiring conversation with Brett Hannath, CMO of Intel, as he shares his journey in reshaping Intel’s marketing strategy for a bold, business-focused future. In this episode,
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT
White paper
The state of the security situation
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
Podcast
On the road, Vinita Srivalsan, Couchbase
This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights
Blog
The power of community: Executive insights on overcoming partner marketing hurdles
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
Blog
What do tech marketers need to know during Cybersecurity Awareness Month?
October is here, and that means it’s Cybersecurity Awareness Month! This initiative started back in 2004, thanks to the U.S. President and Congress, to help us all protect our personal
Podcast
On the Road, Etienne Katz, Foundry
Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting
Blog
Regional events, big impact: 4 ways to fuel partner marketing strategies with local events
When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between
Blog
The power of experiential: shortening the buying cycle with in-person events
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all
Blog
What IT buyer data is telling us about the problems with marketers’ strategies
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options,
Podcast
On the road, Lee Rennick, CIO Communities, Foundry
This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss