By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Understanding the Security-Specific Purchase Process [Infographic]

Based on our 2022 Security Priorities research, 52% of IT decision-makers expect their security budget to increase in the next 12 months. […]

What no event marketer ever wants to hear from their sales department

I recently had a state-of-the-business discussion with the event sales leadership and team at large. It’s a conversation that I like to […]

4 content marketing tips B2B marketers should know for 2023

As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and […]

Customer Engagement Study 2022

Over the past two years, organizations turned to technology to mitigate the impact of the pandemic, which ultimately accelerated digital transformation. As […]

Customer Engagement White Paper 2022

Based on Foundry’s 2022 Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers […]

How to create an ABM strategy in 5 steps

By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that […]

Website conversion rate

Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, […]

Beyond IPv4: Addressing for the future

Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar […]

Get it together: how SDR, Sales and Marketing alignment can power your pipeline

By Josh Lord  It’s been more than a couple of years since the Sales Development Representative (SDR) role was based purely around […]

Here’s how organizations are falling short addressing cyber risk

Security is finally being viewed as a critical business function by many senior management leaders and boards of directors. It has been […]

ABM & Intent Benchmarking Study

Tech marketers have taken a particular interest in account-based marketing (ABM), given the complex factors that influence IT purchases. Foundry’s second global […]

ABM & Intent Benchmarking Study 2022 – White paper

For the second year in a row, Foundry’s survey of 500 B2B technology marketers found that satisfaction with ABM continues to be […]