The latest insights from peers, tech buyers and industry experts highlighting the tech and marketing trends that will change the way you market to your customers

White paper

Identifying the shifting content and engagement needs of generational IT buyers

Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]

  • Content marketing
  • IT buyers journey
  • IT decision-maker
  • Research topic
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