Buyer engagement

As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.

FILTER BY

Choosing martech tools and channels

mins

Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay the same or decrease. Making the focus on the most efficient tools, data, channels, and process for hitting goals crucial.    What marketing channels should you be focusing on, and what…Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay…

  • IT decision-maker
  • Marketing tactics
READ ARTICLE
Guide to lead generation image

The ultimate guide to lead generation

10 mins

Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete with research, how-to insights, and case studies.Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete…

  • Demand generation
  • Intent data
  • IT buyers journey
READ ARTICLE

Don’t be boring: 5 ways to have fun with B2B social

8 mins

Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B marketing as bland infographics and eBooks. However, that doesn’t have to be the case, and shouldn’t be – especially for…Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame…

  • Social
READ BLOG

Tech marketer’s report card

7 mins

Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process…

  • Content marketing
  • IT buyers journey
READ ARTICLE

Digital Business executive summary 2023

10 mins

Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest in to assist their goals. According to the research, the majority of organizations (93%) have…Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for,…

  • Digital transformation
  • Research topic
READ ARTICLE

6 storytelling tricks to help you create an emotional connection with your customers

mins

The relationship between brand and story  The first time I heard the word “brand,” I was maybe 10 years old. My dad came home with a short iron rod as big around as a ballpoint pen. It had a triangular handle on one end and his initials – “RBT” –…The relationship between brand and story  The first time I heard the word “brand,” I was maybe 10 years old.…

  • Marketing tactics
READ ARTICLE

In search of content marketing’s perfect balance

mins

How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers…

  • Content marketing
  • Marketing tactics
READ ARTICLE

4 content marketing tips B2B marketers should know for 2023

mins

As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we learned a lot about what works and what doesn’t in terms of content. Attending events this year, such as INBOUND…As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the…

  • Content marketing
  • Marketing tactics
READ ARTICLE

Customer Engagement Study 2022

5 mins

To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in…

  • IT buyers journey
  • Research topic
READ ARTICLE

Does your content marketing deliver on a brand-to-demand scale?

mins

Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central to this “brand-to-demand” approach.Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central…

  • Content marketing
  • Marketing tactics
READ ARTICLE

Partner Marketing White Paper 2022

mins

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed…Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern…

  • Marketing tactics
  • Partner marketing
READ ARTICLE

Explore our collections

Collection

Buyer intent

Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.

EXPLORE COLLECTION
Collection

Buyer journeys

By connecting buying committees and intent, marketers can anticipate patterns and priorities throughout the buyers’ journey. This empowers teams to meet buyers where they are, when and how they need it, across the sources they rely on.

EXPLORE COLLECTION
Collection

Buying teams

Tech buyers and their buying committees have unique priorities and challenges. A deep understanding of who they are and what they need—both individually and as a collective—is key to buyer-centric engagement.

EXPLORE COLLECTION