4 Tips for Building Stronger Relationships through Virtual Events

IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for […]

A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]

Spotlight: Women Leading Tech Marketing

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

Sales Development Operations: Here’s What Could Go Wrong

You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least […]

Tech Marketing Survey: More Digital, More Metrics that Matter

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]

4 Essential Elements to Incorporate into your ABM Strategy

While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the […]

International Women’s Day: Resources to Help You Celebrate & Elevate Women

Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor […]

A Glimpse into the Regional Differences of the Tech Purchase Process

Technology innovation and dependence have seen steady growth in recent years, but 2020 took it all to new heights. Organizations across the […]

Continue Your Black History Awareness/Celebrations with These 6 Resources

The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of […]

First-Hand Look at the 2021 CIO Priorities

The 20th annual State of the CIO is coming after one of the most unique years in the report’s history. This edition […]

4 Social Media Marketing Trends to Carry into 2021

It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is […]

Get to Know IDG’s Highly Connected Consumer Audience

As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the […]