Buying teams

Tech buyers and their buying committees have unique priorities and challenges. A deep understanding of who they are and what they need—both individually and as a collective—is key to buyer-centric engagement.

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How do security leaders view AI and cyber risk insurance?

3 mins

Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to security incidents, safeguarding confidential data, and enhancing overall cybersecurity resilience is now joined by a newfound emphasis on securing cloud…Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the…

  • Research topic
  • Security
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The evolving challenges and the growing risks of the CSO

4 mins

As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and more important. This is one of the findings of the 2023 Foundry Security Priorities Study. Now in its 8th year,…As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information…

  • Research topic
  • Security
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A day in the life of an IT leader: Daniel Stuart, CIO, Southwire 

8 mins

The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's…

  • IT buyers journey
  • IT decision-maker
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The security leader’s ongoing battle for cyber resilience

15 mins

This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the…

  • Research topic
  • Security
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Day in the life of a Chief Digital Officer: David Gerstle, MBTA 

8 mins

The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the US. David Gerstle, the agency’s chief digital officer, spoke with Foundry about his role, his…The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England…

  • IT buyers journey
  • IT decision-maker
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Meet your future buyer: Gen Z

6 mins

I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running my own Instagram and Facebook accounts. And at age 21, amid a global pandemic, my…I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age…

  • IT buyers journey
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Day in the life of a Global CIO: Annie Baymiller, Owens Corning 

6 mins

Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company’s Global CIO and senior vice president, oversees a “small but mighty” IT team of 220, serving a global…Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And…

  • IT buyers journey
  • IT decision-maker
  • Technology job roles
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State of the CIO 2023 white paper

10 mins

Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes…

  • Research topic
  • Tech leadership
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CIO Tech Poll: Tech Priorities 2023 – Executive summary

10 mins

We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the…

  • IT decision-maker
  • Research topic
  • Tech leadership
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8 key takeaways from 2023 State of the CIO research

5 mins

John Gallant shares key findings from the State of the CIO research and what it means as far as opportunities for tech marketers.John Gallant shares key findings from the State of the CIO research and what it means as far as opportunities…

  • Research topic
  • Tech leadership
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What’s on the agenda for security leaders?

2 mins

Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek to manage information risk. Our research indicates security leaders have the following as their top security priorities for 2022 and…Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as…

  • IT decision-maker
  • Security
  • Tech leadership
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State of the CIO webcast 2023

58 mins

This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate…

  • Marketing tactics
  • Research topic
  • Tech leadership
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State of the CIO 2023 executive summary

10 mins

Key takeaways from the 2023 State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.Key takeaways from the 2023 State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives…

  • Research topic
  • Tech leadership
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State of the CIO Study 2023

5 mins

State of the CIO research highlights a shift in IT priorities to cost management and performance optimization.State of the CIO research highlights a shift in IT priorities to cost management and performance optimization.

  • Research topic
  • Tech leadership
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Buyer engagement

As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.

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Buyer intent

Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.

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Buyer journeys

By connecting buying committees and intent, marketers can anticipate patterns and priorities throughout the buyers’ journey. This empowers teams to meet buyers where they are, when and how they need it, across the sources they rely on.

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