Target, engage, and convert with intent
Rich intent, only from Foundry, accelerates pipeline and revenue growth with targeted campaigns to in-market buyers.
Improve performance with intent-driven campaigns
Foundry advertising and demand gen programs are designed to yield the strong results that marketers need to justify spend and drive strong sales pipeline.
Intent-targeted ad audiences demonstrate 2.5x greater efficiency. Generate opportunities with Foundry Ads programs that reach and engage buyers with intent, precision and scale.
Demand gen programs from Foundry target decision makers from your ABM list demonstrating relevant purchase intent signals. Generate leads backed by proven digital engagement with your content that drive greater pipeline conversion.
Intent targeting increases campaign efficiency by 2.5x
Peer-reviewed research from Foundry examines the impact of intent targeting in advertising and demonstrates how marketers can achieve stronger results with greater efficiency. Learn more about our findings in this blog.
Buyer intent signals where they happen
Identify and monitor buying behavior from active accounts on your website
Engagement with our digital content, content syndication programs, and events
Conversational signals across social, blogs, job boards, and beyond for 5+ million companies
Intent signals captured and layered from diverse buying channels
We identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to achieve a more meaningful view of in-market buyer behavior.
Delivered to drive marketing and sales outcomes faster
Intent-backed leads and detailed reporting empower sales and marketing to take action and align teams with insight into what their buyers care about.
See accounts showing intent in real time
Enter a domain and topic for a list of accounts showing intent. Try to prioritize and reach these in-market accounts this week.
Get my report
See insights on the types of companies showing intent and up to 100 in-market accounts based on your inputs.
Want to reach the buying committee within these accounts?
Book a demo to get intent at the contact level.
We help our customers succeed
Read our G2 reviews to see why Foundry intent data is consistently named a market leader in Buyer Intent Data Providers.
Trusted by brands around the world
Much of the buyer’s journey happens behind closed doors. We’ll show you how to identify in-market buying behavior and leverage it to ensure you stay top-of-mind.
Intent data can be a little intimidating. Learn how to implement intent data and use it to create effective account-based marketing campaigns.
As ABM adoption spreads, discover how marketers use intent data to fuel their ABM programs and the success and challenges with ABM and intent.
Can intent data impact revenue? In this video series, we interview industry experts and skeptics to break down what intent data is, how it works, and what it means for tech marketers.
Frequently asked questions
- How do we collect intent?
Our intent data is collected from your website, social media interactions, engagements across the public web, research signals on global content, and Foundry’s proprietary audiences from our publishing network, events data, and branded conversations with real people.
- I already use intent data. How is this different?
We’re looking at intent differently, because buying doesn’t happen in one place. Most other vendors are only showing you intent signals from one place, like reading content. Foundry Intent is looking for buying signals on your website, the public web, our owned networks, and beyond for a more comprehensive view of who’s in-market and how. Then, we match intent signals with buyers and buying committees showing propensity to buy and send it your way, with their associated activity for immediate and personalized activation.
- What’s the pricing for Foundry intent-driven programs?
Pricing and packaging is dependent on data volume and use case. Contact us to learn more.
- I’m already a Foundry customer, how can Foundry Intent help?
We’re here to help you scale revenue faster. Convert intent data with advertising, lead generation, ABM, and more from Foundry. If you want to learn more, email your account manager.