Blog
Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Foundry’s Observations for the Year Ahead – 2024
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions. [...]
Top tools for BDRs
While you may have an amazing Business Development Representative (BDR) team, it’s no secret the job can be rough. So make your BDRs’ lives a little easier with a few
How to start at square one with intent data
How to start at square one with intent data: building a strong data activation foundation So you’ve added intent data to your toolbox. Congratulations! …Now what? When it comes to
Three pro tips for personalization during the buyer’s journey
With a little more detail you can turn standard (potentially slightly boring) content into eye-catching visuals for your prospective customers. Personalization isn’t new, but its value for sales and marketing
Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have
3 challenges marketers face with integrating their tech stacks
Top challenges with ABM / martech stack integrations As marketers and salespeople, we’re responsible for engaging and converting prospects throughout the buyer’s journey and across platforms. Integrating and leveraging all
ABM best practices from real practitioners
Today is your lucky day! Why, you might ask? Well that’s because you don’t need to be the first to figure out the best practices for your ABM program! After
The 5 core skills every BDR needs
Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through
Here’s what separates ‘great’ from ‘good’ in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Overcoming challenges to hiring strong sales development representatives
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of
How I do it: Kumaran Ramanathan, President, Foundry
This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To enjoy more premium content like this, visit Flashes
Where are IT decision-makers on their data-driven journey?
Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, data and analytics is among the top two
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud.
Why aren’t your channel partners hitting sales targets?
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution
Real People Means All People
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology,
Structure of BDR teams in sales development
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly
Post pandemic rise of sales development
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses
Measure the effectiveness of a sales development team
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales
Sales development and tech-assisted selling
B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption
Senior sales guide: why upselling is vital for technology companies
With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than
Quick wins with account-based marketing (ABM)
Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to
The 800-pound martech gorilla that B2B is ready for
There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it's what B2B has been missing. Are you prepared?
Who is the CIO? Defining IT leaders and their roles
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond.
6 effective lead nurturing strategies for 2022
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the
Addressing common ABM misconceptions
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you