Blog
Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Research: Increase ad performance by 2.5x with intent-based targeting
Marketing efficiency has been a hot topic throughout the last year. With new ideas, technology, and points of view informing marketers what their best bet is to do more with [...]
CSO Pandemic Impact Survey
With the imposition of social and work restrictions imposed by governments and businesses in response to the novel coronavirus COVID-19, organizations around the U.S. are coming face-to-face with the new “normal”, [...]
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of [...]
Understanding the Tech Initiatives & Priorities of Today’s CIOs
It’s that time of year again; CIO’s annual State of the CIO report is released. This year’s survey examines how CIOs are seeing their role transition within their respective companies [...]
Event Marketing in a Crisis Environment
In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our [...]
How Do Developers Achieve Success?
When it comes to the technicalities within the tech purchase process, such as ensuring efficient software integration or researching new tools and solutions, who do tech leaders rely on? The [...]
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and [...]
Security Priorities Blog Series – Part Three: Keeping a Strategic Focus is Difficult
When a security team can focus more of their time addressing strategic issues, as opposed to tactical ones, we know that a host of benefits can flow from that. Less [...]
It’s Time for Content Marketers to Narrow the ‘Value Gap’
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one [...]
Partner Marketing Executives Share Their Top Challenges
Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help [...]
Security Priorities Blog Series – Part Two: Where Security Falls Down
While it’s necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down. [...]
Security Priorities Blog Series – Part One: Top Priorities for Next 12 Months
There’s an old saying, “you can’t fix something until you admit it’s broken.” I’m often drawn back to that when I look at how businesses are addressing security and the [...]
IDG Editorial: Unprecedented Quality at Scale
Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced [...]
Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto
Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed [...]
Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands
As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG [...]
Influencing the Influencers: Understanding IDG’s Connected B2C Audience
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to [...]
Insights from Inbound – 3 Tactics to Engage Your Target Audience
Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers [...]
Research Shows That Digital Business Efforts Aim to Improve the Customer Experience
Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State [...]
Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park
It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech [...]
Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston
In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the [...]
5 tips to elevate your event marketing strategy
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic [...]
Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel
IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and [...]
CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation [...]
Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal [...]
New CIO Platform Launched to Serve Growing Middle East Market
As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will [...]
Crafting Personas to Engage the Empowered Tech Decision-Maker
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of [...]