The 2023 Foundry Account-Based Marketing (ABM) & Intent Benchmarking Study was conducted in August of 2023 to understand the uses, goals, and challenges of account-based marketing, as well as how intent data is used to…
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay the same or decrease. Making the focus on the most efficient tools, data, channels, and…
Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete with research, how-to insights, and case studies.
Insight into cloud computing trends There has been a massive shift to moving IT environments to the cloud over the past three years as organizations navigated a remote-first world due to the pandemic. According to…
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
In its 10th year, Foundry’s 2023 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and top cloud growth areas, such as AI. While…
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…
The list of technologies that organizations have at their disposal is never ending, ranging from cutting-edge cloud solutions to sophisticated data and analytics tools. It’s evident that technology plays an extremely important role in today’s…
Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.