The tech buying process is complex! Given the role technology plays, especially in times of economic disruptions, IT decision-makers have a demanding role and need educational resources throughout the purchase process. Technology marketers need to target all levels of the IT organization with messages tailored to the right buyer at each stage of the process—but [...]
By Tanu Javeri, Head of SEO, Foundry The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard. AI technology will continue to advance rapidly because of OpenAI, moving the needle earlier than some would have [...]
The 4th annual Digital Business study, which surveyed 898 IT decision-makers (ITDMs) in North America (60%), APAC (22%), and EMEA (17%) was conducted to gain a better understanding of where organizations are in their journey towards becoming a “digital-first” business. Foundry defines “digital-first“ as approaching any new opportunity, or problem, with the assumption that the solution should be [...]
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest in to assist their goals. According to the research, the majority of organizations (93%) have adopted or have plans to [...]
This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they navigate the impact of the current economic climate. To highlight key parts of the research, Foundry partnered with IDC/CIO Executive Council for a discussion, hosted [...]
Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores everything you need to know about content marketing [...]
The CIOs’ ever expanding role Unlike years past, IT leadership isn’t bogged down by the mountain of functional and transformational work. Instead, CIOs are routinely sought after for their management and business expertise. They are taking ownership of new domains, and maturing as one of the preeminent executive strategic partners. Based on the 2023 State of [...]
IT organizations appear to be proceeding with a glass-half-full mentality despite recent economic and geopolitical challenges. In fact, IT budgets are expected to increase for more than half of organizations surveyed in Foundry’s 2023 CIO Tech Priorities study. The 2023 CIO Tech Priorities Study, which surveyed 267 IT leaders was conducted to gauge which technology [...]
As businesses attempt to alleviate the impact from current economic disruptions brought about by inflationary pressures, supply chain constraints, labor and skills shortages, and geopolitical threats, they are turning towards technology to help them get there. According to CIO’s latest CIO Tech Poll: Tech Priorities study, 64% of IT decision-makers agree that their organization is [...]
The 2023 State of the CIO research provides an understanding of how the role of the CIO continues to evolve in today’s business climate and helps define the CIO’s 2023 agenda. This exclusive presentation and discussion is presented by CIO and the CIO Executive Council, and hosted by John Gallant, Enterprise Consulting Director at Foundry. John is [...]
Recent economic and geopolitical challenges have prompted organizations across most industries to prioritize cost management and performance optimization. Both dynamics have kept CIOs’ focus on operations even while their leadership role expands in preparation for the next wave of digital innovation. The 2023 State of the CIO Study, which surveyed 837 IT leaders and 201 [...]