CIOs strategize for AI-driven business
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
Research topic
White paper
From hype to reality: AI adoption gains traction in 2025
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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Driving engagement and trust with today’s IT buyers
Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively…
The state of the security situation
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
October is Cybersecurity Awareness Month – Here’s what tech marketers need to know
Cyber threats are evolving, and security remains a top concern for IT leaders. That’s why Cybersecurity Awareness Month, launched in 2004, continues to play a vital role in educating businesses and individuals on best practices…
The power of experiential: shortening the buying cycle with in-person events
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the…
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but didn’t convert. In fact, data…
What IT buyer data is telling us about the problems with marketers’ strategies
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes…
RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and an upcoming…
How B2B Marketers Can Replicate Amazon’s Success With First Party Data
In this article, we take a close look at Amazon’s success using first party intent data, and how B2B marketers can excel using the same techniques. Introduction: The Power of Amazon’s Personalization Engine Let’s face…
The Post Pandemic Software Buyers Guide
With more than 8,000 companies in the MarTech industry, it can be hard to determine which technologies are right for your team. Here are some tips to help: Marketing, Account-Based Marketing If I had to…
A Miracle on North 1st Street
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or fall somewhere in between, there’s…
How to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…