Buyer intent

Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.

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Integrating martech systems and data

9 mins

Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively, you’ll need the right marketing technology tools, also known as your martech stack.   However, the…Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job…

  • Intent data
  • Marketing tactics
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Increasingly confident marketers find new ways to apply ABM

10 mins

"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data.""Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and…

  • Demand generation
  • Intent data
  • Marketing tactics
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Intent signals: what, why, & most importantly how

8 mins

You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet.   What makes intent so confusing and difficult to get right? What does it REALLY mean? What makes an intent signal, and what…You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there…

  • Intent data
  • Marketing tactics
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Connected data, connected teams

Connected data, connected teams: How intent data aligns sales and marketing 

12 mins

The alignment problem  The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion, and overall growth.  However, the results of a unified team speak for themselves. Aligned teams…The alignment problem  The reality is sales and marketing misalignment is extremely common. So common that only about 8% of…

  • Intent data
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Intent_activation_guide

Intent activation guide

25 mins

Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is among B2B marketers’ top challenges. Intent data helps you identify and understand the behaviors of those actively, or about to…Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue…

  • Intent data
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If intent data is the foundation, engagement is the whole building

6 mins

As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So…

  • Intent data
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3 ways to use intent data in multichannel orchestrations

4 mins

Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another. Here's how to align intent and account-based efforts.Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another.…

  • Account based marketing
  • Intent data
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Explore our collections

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Buyer engagement

As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.

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Buyer journeys

By connecting buying committees and intent, marketers can anticipate patterns and priorities throughout the buyers’ journey. This empowers teams to meet buyers where they are, when and how they need it, across the sources they rely on.

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Buying teams

Tech buyers and their buying committees have unique priorities and challenges. A deep understanding of who they are and what they need—both individually and as a collective—is key to buyer-centric engagement.

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