Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data.""Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and…
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes intent so confusing and difficult to get right? What does it REALLY mean? What makes an intent signal, and what…You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there…
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion, and overall growth. However, the results of a unified team speak for themselves. Aligned teams…The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of…
As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So…
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is among B2B marketers’ top challenges. Intent data helps you identify and understand the behaviors of those actively, or about to…Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue…
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?With new ideas, technology, and points of view informing marketers what their best bet is to do more with less,…
Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another. Here's how to align intent and account-based efforts.Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another.…
As B2B buyers now expect a digital purchase journey from start to finish, marketers must evolve to match. Aligning who buyers are, what they care about, and how they want to be helped opens doors to resonating with decision-makers and driving revenue.
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By connecting buying committees and intent, marketers can anticipate patterns and priorities throughout the buyers’ journey. This empowers teams to meet buyers where they are, when and how they need it, across the sources they rely on.
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Tech buyers and their buying committees have unique priorities and challenges. A deep understanding of who they are and what they need—both individually and as a collective—is key to buyer-centric engagement.
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