By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Digital Business executive summary 2021 – APAC region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges […]

Peer Insight: How Four Marketing Executives Utilize ABM

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

Data & analytics is driving the business forward [Infographic]

According to the 2021 Data & Analytics Study, 61% of IT decision-makers (ITDMs) agree that the pandemic accelerated their organization’s data-driven strategy. […]

CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Digital Business executive summary 2021 – EMEA region

Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives EMEA organizations are planning for, […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

Security priorities: a look ahead [Infographic]

According to Foundry’s 2021 Security Priorities research, 91% of organizations are aware of what caused their security incidents in the past year. […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

Data & Analytics executive summary 2021 – APAC region

Based on the 2021 Foundry Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in […]

Data & Analytics executive summary 2021- EMEA region

Based on the 2021 Foundry Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in the […]

Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]