Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to [...]
On the road: Matt Berry, Conversion Marketing
Join Rick in discussion with Matt Berry, CEO at Conversion Marketing, for expert tips on simplifying and clarifying company stories for effective communication. Drawing on his experience in Journalism, PR,
On the road: Dan Kessler, Dell Technologies
In this episode, Rick sits down with Dan Kessler, a seasoned professional with experience at the forefront of global campaigns. Starting in the campaigns team and transitioning to partner marketing,
5 influences forcing us to redefine the role of the CMO for business growth
Discover the transformative role of the B2B CMO in driving business growth through digital experiences, AI adoption, and customer engagement.
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
State of the CIO webcast 2024
This exclusive discussion provides an understanding of how the role of the CIO continues to evolve in today’s business climate from experts who offer their perspectives and advice.
CIO perspectives: challenges, trends, and the future of tech
Discover the latest insights from CIOs on navigating tech challenges, cybersecurity investments, and trends shaping 2024.
On the road: Hondo L. Lewis, Foundry
This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that ‘Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr.
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
The CIO role: An enduring guidepost for digital innovation
Key takeaways from the 2024 State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
State of the CIO Study 2024
Foundry’s 23rd annual State of the CIO research details how the role of the CIO continues to evolve and elevate in today’s business climate and defines the CIO agenda for 2024.
On the road: Melissa Nacerino, Zscaler
Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover
CMO Perspectives: Meaghan Moore, ServiceNow
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.
Customer Engagement Study
To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a
On the road: John Gallant, Foundry
In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in
Foundry’s Observations for the Year Ahead – 2024
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
On the road: Ani Hagopian, Microsoft
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
Employee productivity – the driver behind AI and Gen AI tools
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
How to engage and serve your customers in a world in which landfill content proliferates
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
On the road: Maisa Fernandez, ServiceNow
In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead
On the road: Carlos Roman, Okta
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join Rick Currier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner
How do security leaders view AI and cyber risk insurance?
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to
The evolving challenges and the growing risks of the CSO
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and
A day in the life of an IT leader: Daniel Stuart, CIO, Southwire
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.