Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
Nobody buys alone: Why and how to multithread your buyers’ journeys
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 25
Marketing for trust in the AI era
Robots aren’t coming for your job, but they are meddling with brand trust The next 2-3 years look to be a remarkable transition in B2B marketing that will define the
Tech marketers – here’s your guide to navigating the tech purchase process
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
Role & Influence of the Technology Decision-Maker Study 2023
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
4 key takeaways from 2023 Role & Influence of the Technology Decision-Maker research
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
How to optimize your ABM strategy with intent data
It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact
The expansion of Gen AI
Generative AI, or more commonly referred to as Gen AI, is one of the most talked about technologies today. With its ability to increase productivity and efficiency by autonomously creating
How 365Talents launched global ABM and intent with Foundry
Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions. The client Founded in 2015, 365Talents is building the next
$9.9 Million in influenced pipeline with SugarCRM’s winning ABM formula
Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team.
Tech marketer’s guide to content marketing
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
Digital Business executive summary 2023
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and
Is the MQL undermining marketing?
When sales and marketing lack consensus, opportunities get left on the table On an almost weekly basis in our organization, in reviewing our campaign progress and numbers for the month,
Navigating obstacles in partner marketing: Lessons learned at a dinner discussion in Silicon Valley
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Atlassian, AWS, Google Cloud, NetApp and ServiceNow. With all companies battling the economic
I Broke the internet
Brian Stoller, Chief Marketing Officer, Foundry an IDG Inc. Company At a recent dinner I attended, Universal McCann’s Chief Media Officer Joshua Lowcook made an argument that the internet was
Role & Influence of the Technology Decision-Maker white paper 2023
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Understanding digital business maturity levels is critical to better marketing
Digital transformation is an overused term, but there’s little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of
CMO Perspectives: Michael Beckley, Appian
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology
How OpenText generated millions of pipeline in 6 months
OpenText collaborated with CIO.com, Foundry’s trusted source of information for IT leaders, to create a customized BrandHub experience, achieving 66K+ page views and engaging 4K+ target accounts. | Digital Futures:
2023 Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Foundry’s customer journey research
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
Insight into the technology purchase process – who’s involved and the sources they rely on
Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard.
Research: Increase ad performance by 2.5x with intent-based targeting
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
Intent data FAQs
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain
Intent by the numbers: stats & what they mean about the power of intent data
Continuing our Mastering Intent Data Series, this week we’re considering intent data statistics, and what the future looks like for the use of intent. The self-serve buying journey 87% of buyers want