By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

A data & analytics webcast for tech marketers

Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data […]

How I do it: Kumaran Ramanathan, President, Foundry

This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To […]

10 cloud computing bloggers to follow today

IT decision-makers are expanding their cloud strategy and investments. In fact, 69% of organizations have accelerated their cloud migration over the past […]

The shift to cloud computing continues [infographic]

Cloud solutions are front and center. According to the 2022 Cloud Computing study, 69% of IT decision-makers agree that their organization has […]

Where are IT decision-makers on their data-driven journey?

Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, […]

Data & Analytics executive summary 2022 – APAC region

According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives […]

Data & analytics is driving the business forward [Infographic]

According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the […]

4 steps you can take to fix your channel partner relationships

The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at […]

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are […]

Why aren’t your channel partners hitting sales targets?

Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They […]

The state of the Channel: transformation, technology and data

In the Channel, both vendors and resellers are dealing with waves of disruptive change on multiple fronts. We should remain alive to what we’re […]

Your Lead Scoring Workbook

We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important […]