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This episode offers a rich exploration of the importance of communication, understanding partnership goals, and the timeless mantra that ‘Content is King’. Rick sits down with Hondo Lewis, Foundry’s Sr. Director of Sales, as he shares his remarkable journey from Bay Area band life to a leading figure in Partner Marketing at Foundry. Hondo reflects on his experiences, from selling newspaper ads to cultivating global B2B relationships. Tune in now to explore the core components of successful partner marketing programs, the dynamics of scaling partnerships, and the nuances of driving digital engagements.

Hondo L. Lewis is the Sr, Director of Sales, Commercial & Global Partner Solutions at Foundry.

About Foundry, an IDG Inc. company:  

Foundry helps companies bring their visions to reality through a combination of media, marketing technologies and proprietary data on a global scale. Our intent data and martech platforms are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. Foundry is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in markets around the globe. Foundry is a wholly owned subsidiary of International Data Group, Inc. (IDG), the world’s leading tech media, data, research and marketing services company. To learn more about Foundry, visit