By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

APAC CIOs take action to modernize and improve IT operations

CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This […]

Structure of BDR teams in sales development

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do […]

Post pandemic rise of sales development

The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new […]

Measure the effectiveness of a sales development team

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong […]

Sales development and tech-assisted selling

B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving […]

Senior sales guide: why upselling is vital for technology companies

With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of […]

Explore the role of the CIO in EMEA

IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital […]

Data & Analytics Study 2022

Over the last several years, data & analytics tools have become vital to the success of organizations in all industries, and the […]

Data & Analytics Executive Summary 2022

Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their […]

Tech Marketer’s Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

Mastering the trends in event marketing

Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses […]