By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

Security Priorities executive summary 2021

Based on the 2021 Security Priorities study, this executive summary provides insight into the various security projects that organizations are currently focused […]

Security Priorities Study 2021

As ransomware, phishing scams, and other cyberattacks such as zero-day vulnerabilities, increase, it’s weighing on security leadership and becoming increasingly difficult to […]

Lead Generation and Lead Nurturing Campaigns: What is the difference?

Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is […]

What is sales enablement?

A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that […]

7 ways technology marketers can improve lead nurturing with personal touchpoints

Lead nurturing fosters engagement and long-term success  Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

There’s No Looking Back – The Future of Business is Digital

In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology […]

How to automate your lead nurturing strategy

A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales […]

The complete guide to lead nurturing

A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never […]

The complete guide to lead qualification

A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]