Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a [...]
AI isn’t new, so why is everyone talking about it?
To measure AI and Generative AI trends among technology decision-makers, Foundry conducted its first AI Priorities survey. While AI and machine learning are not new technologies – in fact, 89%
ABM & Intent Benchmarking Study
The 2023 Foundry Account-Based Marketing (ABM) & Intent Benchmarking Study was conducted in August of 2023 to understand the uses, goals, and challenges of account-based marketing, as well as how
Increasingly confident marketers find new ways to apply ABM
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
B2B decision making is non-linear, emotional, and messy—and marketers should embrace it.
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that B2B marketers should be using to engage buyers with memorable narratives driven by intent signals.
Intent signals: what, why, & most importantly how
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes
Choosing martech tools and channels
Marketing budgets have taken a hit in 2023. Looking ahead, many CMO’s are reporting that their budgets will likely stay the same or decrease. Making the focus on the most
Don’t be boring: 5 ways to have fun with B2B social
Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B
TOFU is for Pad Thai, not your marketing strategy
Of all the marketing jargon, one of the most common is the concept of the funnel. Enticing audiences with awareness, then consideration, and finally conversion. The problem is, buying almost
The ultimate guide to lead generation
Understand the nuances of the tech sector crucial for developing effective lead generation strategies that resonate with potential customers complete with research, how-to insights, and case studies.
Cloud computing executive summary 2023
Insight into cloud computing trends There has been a massive shift to moving IT environments to the cloud over the past three years as organizations navigated a remote-first world due
Meet your future buyer: Gen Z
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At
Cloud computing study 2023
In its 10th year, Foundry’s 2023 Cloud Computing research was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and top cloud growth
Day in the life of a Global CIO: Annie Baymiller, Owens Corning
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company’s Global CIO and…
Connected data, connected teams: How intent data aligns sales and marketing
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative
Intent activation guide
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is
If intent data is the foundation, engagement is the whole building
As a marketer, your goal is to learn enough about your prospects to facilitate productive conversations that drive growth. So how do marketers use intent and engagement insights to reach that goal?
Next-generation prospecting: Delivering on the promises made to sales
Selling may feel harder than ever nowadays, but it doesn’t have to. In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales
A glimpse into the regional differences of the tech purchase process
Technology innovation and dependence have seen steady growth in recent years. Foundry’s 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in
Treasure Data partners with Foundry to scale ABM growth
Treasure Data scaled ABM from an experiment with just a few accounts, to a successful strategy targeting thousands of accounts, by leveraging the Foundry ABM platform. The client Treasure Data
Exploring the tech purchase process by specific tech solutions
The list of technologies that organizations have at their disposal is never ending, ranging from cutting-edge cloud solutions to sophisticated data and analytics tools. It’s evident that technology plays an
Clearwave shortens sales cycles by 20%
Clearwave leverages the Foundry ABM platform, intent data, and website personalization to increase pipeline velocity, winning deals faster. The client Clearwave, established in 2004, is a comprehensive patient engagement platform
Tech marketer’s report card
Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.
Must-ask RFP questions and template
One award, multiple contenders. How do you choose the right vendor when evaluating a marketing RFP? The best relationships are formed with evaluation in both directions. You need to be
Generative AI has a role in journalism. But it’s not what you think.
At Foundry, 100% human-generated editorial will continue to be our standard. So where are we fitting in Gen AI?
Nobody buys alone: Why and how to multithread your buyers’ journeys
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 25