How to automate your lead nurturing strategy

A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales […]

The complete guide to lead nurturing

A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never […]

The complete guide to lead qualification

A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only […]

Tech Budgets Rise as IT Turns to Cybersecurity

We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing […]

14 Data & Analytics Bloggers to Follow Today

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

Understanding RTO in the Post-Vaccine Era

When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated […]

12 best practices for managing BDR teams in the technology sector

Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is […]

Overcome people retention challenges in sales development

To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within […]

Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?

Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they […]

4 Tips for Building Stronger Relationships through Virtual Events

IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for […]

A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]

Spotlight: Women Leading Tech Marketing

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]