The world has changed. Have your partner marketing strategies kept up?

Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what needs to change? To identify some timely and effective ways to drive impact, we’ve asked five partner marketing leaders to […]

Structure of BDR teams in sales development

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly 20 years’ experience in the Tech sector, Eamon has progressed through the ranks of the Business Development Function. He has managed multi-disciplined, regional programs across […]

Post pandemic rise of sales development

The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses of all types and sizes adopted new technologies, tactics, and engagement strategies as a crisis response – all under the digital umbrella. Now, digital has […]

Measure the effectiveness of a sales development team

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales development team in the Tech Sector. With over 20 years of experience, Eamon has spent the last four years as Senior Business Director for Foundry’s […]

Sales development and tech-assisted selling

B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption of new sales technologies to meet customer preferences, change has been rapid.  In-fact, McKinsey reported that 80% of B2B customers are now entirely happy to […]

Senior sales guide: why upselling is vital for technology companies

With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than ever. So, it comes as no surprise that sales teams and leaders are looking towards existing customers to increase revenue in the long-and-short-term. Why? Lead […]

The 800-pound martech gorilla that B2B is ready for

There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it’s what B2B has been missing. Are you prepared?

Insight into the technology purchase process – who’s involved and the sources they rely on

As we enter further into 2022, online resources have seen an increase in the aid of the technology purchase process. The pandemic has shifted resources online, such as podcasts, product-review videos, and webcasts/webinars. Our 2022 Role & Influence of the Technology Decision-Maker research outlines the information sources that IT decision-makers (ITDMs) rely on and this […]

Who is the CIO? Defining IT leaders and their roles

The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond. Other areas covered include the impact of the pandemic on the IT organization, reporting structure, IT budgets, hiring and retaining skills, and much more. To […]

6 effective lead nurturing strategies for 2022

A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the chief proactive tool in your arsenal to convert prospects into buyers. It ensures that leads have repeated positive experiences with your brand via active listening […]

22 for 2022
IDG Observations for the Year Ahead

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

5 key elements for a successful business development team: Is your organization set up for success?

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most important processes your organization can implement to help you generate net new business and expand within your existing customer base. How do Sales Development Representatives […]