Lead Generation and Lead Nurturing Campaigns: What is the difference?

Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is […]

What is sales enablement?

A quick introduction to sales enablement and supercharging your lead conversion strategies Like most things in life, having the right tools and […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that […]

7 ways technology marketers can improve lead nurturing with personal touchpoints

Lead nurturing fosters engagement and long-term success  Lead nurturing is the process of purposefully engaging qualified prospects by offering them relevant information […]

How to automate your lead nurturing strategy

A quick introduction to lead nurturing with automation Lead nurturing is essential for seizing opportunities to move your leads down the sales […]

The complete guide to lead nurturing

A quick introduction to lead nurturing: How it is vital for converting leads Do you have marketing and sales-qualified leads that never […]

The complete guide to lead qualification

A quick introduction to lead qualification: How it is vital for boosting sales conversion Did you know that lead generation is only […]

Tech Budgets Rise as IT Turns to Cybersecurity

We are living in a rapidly advancing digital age. Every day businesses are investing in new technologies, implementing new products, and prioritizing […]

14 Data & Analytics Bloggers to Follow Today

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

Understanding RTO in the Post-Vaccine Era

When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated […]

12 best practices for managing BDR teams in the technology sector

Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is […]

Overcoming the challenges of people retention in Sales Development

To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within […]