Blog
Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
Generative AI has a role in journalism. But it’s not what you think.
At Foundry, 100% human-generated editorial will continue to be our standard. So where are we fitting in Gen AI? [...]
Insight into the technology purchase process – who’s involved and the sources they rely on
Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard.
Research: Increase ad performance by 2.5x with intent-based targeting
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
Intent data FAQs
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain
Intent by the numbers: stats & what they mean about the power of intent data
Continuing our Mastering Intent Data Series, this week we’re considering intent data statistics, and what the future looks like for the use of intent. The self-serve buying journey 87% of buyers want
First-party, second-party, third-party intent data: what’s the difference?
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars,
The top 3 lead gen challenges currently faced by APAC marketers
As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads
4 ABM metrics that should matter to sales
If you’ve ever navigated a cross-country journey with a paper map and a passenger who likes to stop for directions, you are not alone. The B2B buyer’s journey is more
How sales teams turn conversations into conversions
Psychologists say it only takes 7 seconds to make a first impression, and nobody recognizes the importance of first impressions more than salespeople. However, with today’s intent data and machine
Three ways ABM increases sales productivity
For me, productivity doesn’t hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an
Who is the CIO in 2023? An exclusive discussion with tech leaders
This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they
In search of content marketing’s perfect balance
How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?
5 ways to ensure adoption of ABM programs and tools
Get ABM program buy-in and adoption across departments from your C-suite to your end users with these tips. “We have an ABM platform but our team doesn’t even use it
ABM campaign crash course: building orchestrated ABM campaigns
You made it to our final installment of the ABM Crash Course Series! In today’s crash course, we’re going to cover everything you need to know to optimize your ABM
ABM campaign crash course: step-by-step guide to upgrade your ABM campaigns with intent data
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost
ABM campaign crash course: generate more revenue with sales activation
Welcome to the third installment of our ABM Crash Course series. In part one we covered launching successful display ad campaigns, and in part two we discussed delivering a personalized experience. In
ABM campaign crash course: how to deliver a personalized experience
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is
ABM campaign crash course: how to launch successful account-based display ads
Welcome to our ABM Crash Course Series where we’ll cover ABM campaign fundamentals and answer ABM’s most pressing questions. This week we are going to tackle the ins and outs
CMO Perspectives: Emma Roffey, VP Marketing EMEAR, Cisco
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use
Generative AI will transform the way we engage with content… just don’t ask it to write the news
No one can be certain of the full impact Generative AI will have on content production and consumption, but two things are certain: the impact will be huge, and AI
Did intent data predict the winners of the Oscars?
“And the Oscar goes to…“ The Academy Awards is the biggest night in Hollywood. Film industry elites flock together to witness a lucky few receive the prestigious award. As a
On International Women’s Day, Foundry joins CPB London, Assembly Global, OPEN Media, KWT, and Good Stuff to change the narrative
When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy. All too
Expert vs. AI: Top 7 Partner Marketing Predictions
In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier,
CIO: Reimagining the world’s most trusted B2B tech editorial brand
This week we introduced one of the most significant developments in the nearly 40-year history of CIO: an entirely new brand platform and design system. It’s the result of a
Foundry 1-Year Anniversary
February 17th, 2023 marks one year since we made a bold move to rebrand our nearly 60-year old company, IDG Communications, to Foundry. In serving the technology community for over