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Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.

Blog

Research: Increase ad performance by 2.5x with intent-based targeting 

Marketing efficiency has been a hot topic throughout the last year. With new ideas, technology, and points of view informing marketers what their best bet is to do more with [...]

  • Intent data
peer-insights-abm-strategy
Essential Marketing Metrics