Marketing tactics
International Women’s Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975,…
Selling to the CSO Webcast
CSOs have always needed to stay agile as business risk is constantly evolving and transforming. The transition to work from home, immediate need for secure collaboration tools and the pivot from established command centers and…
Insight into the CIO Role & Priorities: 2021 State of the CIO Webcast
In its 20th year, the 2021 State of the CIO research provides an understanding of how the role of the CIO continues to evolve in today’s business climate and helps define the CIO agenda for 2021.…
One to One: The MarketingFit Guide to Account Based Marketing (ABM)
Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences that marketers should familiarize themselves…
4 Social Media Marketing Trends to Carry into 2021
It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is for sure, it’s that social media has proven itself to not only be…
Get to Know IDG’s Highly Connected Consumer Audience
As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the passionate consumers looking to enhance their digital lifestyles. Consumer tech sales have increased…
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we…
3 Content Marketing Tips from INBOUND
IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and marketing industries. There’s an intangible…
Socially Distanced but Highly Connected: Consumers Invest in Tech [Infographic]
Spending on consumer technology has soared amidst the global pandemic, so it’s no surprise that while individuals remain socially distanced, the use of technology allows strong connections to remain intact. And, while tech enthusiasts continue…
ABM ROI Series: 3 Proven Sales Orchestration Plays
Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce the idea of running a…
The Need for Technology Advancements Progresses Despite Pandemic Disruptions
Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in business increases and organizations upshift…
ABM ROI Series: How to Decide Which Metrics Matter Most
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should…