Marketing tactics
The Future of Security: Security Priorities Webcast
Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are investing in. Fortunately, CSO’s SVP/Publisher,…
CMO Perspectives: Loren Jarrett, CMO, Progress
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
CMO Perspectives: Sara Baack, CMO, Equinix
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing
CMO Perspectives: Brian Kardon, CMO, Fuze
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest CMO Perspectives video. During this…
Business Value Exchange Models Future of Content Marketing
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional marketing teams to roll out…
3 Steps for Combating Low Viewability with Programmatic Buying
According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their digital media budgets to programmatic in hopes of better…