Marketing tactics
MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses
IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex technologies, to ultimately leading the introduction of new tools and solutions throughout the…
12 best practices for managing BDR teams in the technology sector
Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is hard to recruit and retain staff, they get diverted into doing other tasks,…
Overcome people retention challenges in sales development
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look at understanding the challenges organizations…
Content Marketing Pro Tips [Infographic]
There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing…
4 Tips for Building Stronger Relationships through Virtual Events
IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for many to connect on. Many months later, we all know it is a viable solution, as many…
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing…
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that Foundry says will pass $5…
MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including:…
Tech Marketing Survey: More Digital, More Metrics that Matter
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix…
4 Essential Elements to Incorporate into your ABM Strategy
While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to focus efforts on target accounts…
International Women’s Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975,…
Selling to the CSO Webcast
CSOs have always needed to stay agile as business risk is constantly evolving and transforming. The transition to work from home, immediate need for secure collaboration tools and the pivot from established command centers and…