Spending on consumer technology has soared amidst the global pandemic, so it’s no surprise that while individuals remain socially distanced, the use of technology allows strong connections to remain intact. And, while tech enthusiasts continue to invest in their favorite products, we are seeing an increased demand for trusted tech advice. So, let’s get to know these buyers, what information they rely on, how their passion for tech influences their family and friends, and how you can best engage them.