Digital Futures: Time to think at scale Winner of Digiday Content Marketing Awards for Best Branded Content Site – B2B A drastically changed world and historic rates of digital transformation have led us into what IDC calls The Great Restart. As a result, 73% of IT leaders say cloud security is their top priority; but where [...]
As budgets tighten and targets increase, now more than ever can we see a global shift towards increasing efficiency by identifying methods to produce a consistent pipeline of quality leads with limited resources. At a regional level, delivering these results requires a combination of both local resources and expertise, with many of the marketers we [...]
The best content marketing is equal parts “content” and “marketing.” That seems laughably obvious, but it’s not easy to strike the perfect balance between creating high-quality content and an equally high-quality distribution plan so that potential buyers not only see your content, but actively engage with it. An equally strong commitment to both activities is [...]
Benchmark your content marketing success Content marketing has become more important to organizations over the past hear. How are you ramping up your efforts, and how does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores everything you need to know about content marketing [...]
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use of intent data, and a CMO dashboard. ABM/Intent focus Traditionally, Cisco focused on scaling rather than ABM. However, in the last year they have been [...]
As technology becomes pervasive in business, choosing the right products and services becomes increasingly critical for technology buyers and other stakeholders. The purchase decisions IT teams make can have an outsized influence on business performance. Technology marketers understand the opportunity – and the urgency – to influence buyers along each stage of this decision-making process, [...]
In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier, Foundry’s VP of US Sales & Partner Marketing. Here are ChatGPT’s top 7 predictions on “the future of technology partner marketing” and Rick’s reactions: 1. [...]
Championing CIOs as the enablers of cloud innovation To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action. [...]
The 2023 State of the CIO research provides an understanding of how the role of the CIO continues to evolve in today’s business climate and helps define the CIO’s 2023 agenda. This exclusive presentation and discussion is presented by CIO and the CIO Executive Council, and hosted by John Gallant, Enterprise Consulting Director at Foundry. John is [...]
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often with only their existing resources. Marketers turn to demand generation, and demand generation providers, as a reliable way to feed [...]
The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create meaningful connections at both digital and in-person events. [...]
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small and growing businesses focus on communicating with and supporting their customers and employees. Rebuilding GoTo’s brand identity and go-to-market strategy [...]