Avast: Case Study

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Top 7 Demand Gen Red Flags (and how B2B marketers should address them)

Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often with only their existing resources. Marketers turn to demand generation, and demand generation providers, as a reliable way to feed […]

Events Intelligence: Webinar series

The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create meaningful connections at both digital and in-person events.

CMO Perspectives: Jamie Domenici, Chief Marketing Officer, GoTo

In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small and growing businesses focus on communicating with and supporting their customers and employees. Rebuilding GoTo’s brand identity and go-to-market strategy […]

Can martech lead us back to the empathy at the core of marketing in 2023?

In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the coming 12 months. Advancements in martech, new content marketing techniques, tightening of data compliance, and a version of shifting focus from the […]

The Sales Development Landscape 2023: The return of hybrid outsourcing

This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a year in which the proportion of technology companies pursuing a mixed strategy of in-house and outsourced sales development reached the highest levels recorded during the […]

Blend of both: in-house & outsourced sales development services

Sales development is a key driver for the success of any organization, ensuring that leads are identified, properly qualified and identified as a near term prospect before being swiftly transferred to sales representatives when the likelihood of a sale is high. As we know, sales development is complex, requiring an experienced team, dedicated sales development […]

Your Lead Scoring Workbook

We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and money. However, a successful lead generation strategy doesn’t stop when you have a big pile of leads. That’s only half the battle. Lead scoring will […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for nurturing in a quick and efficient way? The answer is lead scoring and automation. Before lead nurturing can take place, it is important to qualify […]

Foundry’s Observations for the Year Ahead – 2023

We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust & Transparency Ripple Through the Marketing Ecosystem Chief Revenue Officer, Foundry Clients and agencies will gravitate further toward trusted sources […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of the cost. All too often, we see IT and tech organizations make this mistake in their pursuit of sales accepted leads […]

Foundry Ads: Engagement

Case Study: Dimension Data Engage with your target account list to drive outcomes and proactively get your message in front of key decision-makers.