Partner Marketing White Paper 2022

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and […]

Partner Marketing Study 2022

It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, […]

The 5 core skills every BDR needs

Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side […]

Events Intelligence: Webinar series

The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in […]

Work with Sales Development Services

Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve conversion rates, and […]

Here’s what separates ‘great’ from ‘good’ in tech content marketing

Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]

Overcoming challenges to hiring strong sales development representatives

If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion […]

How to hire and train high-performance sales development teams

In theory, responding to inbound prospects and transforming MQLs into SQLs isn’t rocket science. But doing this at scale is where the […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores […]

How I do it: Kumaran Ramanathan, President, Foundry

This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To […]

Where are IT decision-makers on their data-driven journey?

Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, […]

4 steps you can take to fix your channel partner relationships

The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at […]