Marketing tactics
ABM ROI Series: The Value in Running a Cohort Analysis
Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might…
MarketingFit Guide Series
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the…
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create…
Lenovo’s fresh and innovative take on I.T. conversations
Foundry collaborated with Lenovo to create ‘Late Night I.T’, an innovative talk show that has garnered over 195+ page views. The show delves into the profound impact of smart information technology. The client Lenovo has…
How Does Your Content Marketing Strategy Measure Up? [Infographic]
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you do just that. Explore what…
Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager to explore or enhance their…
8 Tips to Drive the ROI of your Email Campaigns
Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. Email continues to provide the best bang for the marketing dollar.…
5 Essential Metrics Marketers Should Measure in 2020
In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers have a lot on their…
MarketingFit Guide to B2B Video Marketing That Works
Video is an important tool that can leave a lasting impression and boost engagement with key tech and security decision-makers. While incorporating video into your content strategy sounds straightforward, many strategies are missing the mark.…
Moving Beyond Amplification, Building a Strong Social Strategy
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage with current and future customers.…
Connecting You to a Global Community of Tech Buyers [Infographic]
Our enhanced website is here, and we are so excited to share these updates with you! Whether you are a long-time visitor or have not yet had a chance to explore IDG.com, this infographic will…
Welcome to the New IDG.com
We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to…