Marketing tactics
What Does the Crystal Ball Tell Us? Nothing, But History Might.
Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult decisions be aided by the benefit of that magic? Or even better, hindsight?…
3 Quick Ways to Transition Your Physical Event Efforts to Virtual
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…
Transitioning to Digital: 4 Digital Event Types and How to Use Them
As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are being offered up as ways to leverage the work you have already put…
IDG’s Brands Serve Unprecedented User Demand with Focused, Quality Content
IDG’s global portfolio of trusted editorial brands continues to serve its worldwide audience of IT decision-makers and technology consumers throughout the COVID-19 pandemic. Our editors didn’t miss a beat in switching to remote working, and…
Helping IT Lead “Business as Usual” Operations in a Work from Home Environment
For more than 50 years, IDG’s global enterprise brands have represented communities of IT decision-makers in multiple languages across the globe. Together we have seen the technology and business landscape transform, as well as the…
Surrounding Your Life with Tech: Insights to Work, Educate & Play @ Home
IDG’s global network of B2C publications are where transaction happens, providing expert advice on purchasing technology, and getting more from the tech our readers own. We are seeing unprecedented demand for our high-quality independent buying…
IDG Launches New Resource for Channel Partners During COVID-19 Pandemic
As COVID-19 concerns continue to escalate, and the economic ramifications ring out across the industry, the technology channel is being tested to the limit. IDG’s Channel publications in Asia are here to provide the insights…
Content Marketing Strategy: Earn Your Way into Consideration
IDG’s 2019 Customer Engagement study found 72% of technology buyers say it’s challenging to find credible content. Why, we wonder, in a landscape where organizations are publishing a variety of marketing materials, is it difficult…
MarketingFit Social Media Marketing 101
Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to figure out the right social…
Event Marketing in a Crisis Environment
In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our readers through. In 2002/3 it…
Technology Content Marketing 2020: Benchmarks, Budgets, and Trends
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and benchmark yourself against the competition.…
MarketingFit Content Marketing 101
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how…