Marketing tactics
MarketingFit Content Marketing 101
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how…
2020 IDG Partner Marketing White Paper
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner…
2020 IDG Partner Marketing Study
First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study…
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and marketing efforts. Each year, IDG’s…
Getting the Inside Perspective: 2020 State of the CIO Webcast
In its 19th year, the 2020 State of the CIO research highlights the growing recognition of the value that CIO’s bring to business strategy as well as their increasing customer-centric focus. This webcast, hosted by…
It’s Time for Content Marketers to Narrow the ‘Value Gap’
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one constant that deserves marketers’ full…
Partner Marketing Executives Share Their Top Challenges
Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help uncover some of the industry’s…
IDG Editorial: Unprecedented Quality at Scale
Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced premium editorial content on a…
Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto
Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed a great chance to do…
Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands
As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG Communications, quality content fuels everything…
Influencing the Influencers: Understanding IDG’s Connected B2C Audience
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is…
Connected Consumers & The Tech That Intrigues Them [Infographic]
Consumer technology spending is on the rise and passionate tech enthusiasts are not only buying new products, but they are also influencing the tech purchases of friends and family. Based on IDG’s 2019 B2C Audience…