For the third year in a row, Foundry’s survey of 500 B2B technology marketers found satisfaction with account-based marketing. This year, 93% of respondents cited that their ABM efforts have been extremely or very successful, which is up from 84% last year.
ABM demands discipline in the use of metrics, so it’s not surprising that 91% of marketers said they use intent data to prioritize accounts, identify content to be served, and build target account lists. To learn more about the ABM and intent research, download the white paper today.
Download this white paper to learn about:
- The many uses of ABM
- How tech marketers measure the success of their ABM efforts
- How intent data is used to fuel ABM programs
- The success and challenges marketers see with both ABM and intent