ABM Benchmarking Study for Tech Marketers

ABM isn’t new, but the proliferation of technology tools has enabled it to flourish in recent years. Enthusiasm for ABM is evident among tech marketers with 91% of businesses running programs for at least six months, according to a new global survey of more than 500 B2B tech marketers. How do your efforts compare with those of your peers? Read on to find out.

Download this white paper to learn:

  • How ABM efforts are performing relative to traditional marketing tactics
  • Investment levels in ABM, now and in the future
  • Top goals and challenges
  • Most effective information sources
  • Top performing tools in the ABM toolbox


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Customer Engagement White Paper 2021
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