VP of Corporate Marketing
When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy. All too regularly, we use different language to describe the same behavior based solely on whether it’s performed by a man or a woman in the workplace—a [...]
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often…
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it's what B2B has been missing. Are you prepared?