According to IDC, the Internet of Things (IoT) market will grow from $685.6 billion in 2019 to $1.17 trillion in 2024. Based on IDG’s Role & Influence of the Technology Decision Maker and Customer Engagement research, this infographic outlines what goes into the IoT purchase process – who’s involved in the decision-making, the content they rely upon and the sources the turn to to stay up-to-date on industry news. IoT focused decision-makers download on average 7 pieces of content during the tech purchase process and 50% expect their content consumption to increase over the next 6-12 months. As IoT focused marketers, it’s important to supply these buyers with useful information that will assist them throughout all stages of the purchase process. Continue reading below to find out how you can add value throughout the entire IoT purchase process.
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