MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions
Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & analytics technology purchase process. You’ll explore key fundamentals of the purchase process including: the important players, who holds the budget, and likelihood to seek a new data & analytics vendor. The research also details the top information sources data & analytics focused IT decision-makers turn to, the types of content they rely upon, and vendor actions that lead to IT engagement
Download the summary to learn:
- How data & analytics initiatives are expected to drive IT investments, and the types of purchases being made
- The full buying committee for the data & analytics purchase process, and how the number of influencers is expected to shift
- The information sources data & analytics tech buyers turn to throughout each stage of the purchase process
- Only 40% of data & analytics specific downloaded content has proven valuable – what are their top relied upon types of content?