According to IDG’s 2019 Digital Business Research, 89% of organizations are either actively researching or have data & analytics tools in place to become a digital business. This infographic outlines what goes into data & analytics purchases – who’s involved in the process, the content they rely upon and the sources the turn to to stay up-to-date on industry news. Data & analytics focused decision-makers download on average 7 pieces of content during the tech purchase process, and 43% expect their content consumption to increase over the next 6-12 months. It’s important to supply these tech buyers with the right information or else you run the risk of being overlooked or abandoned. Continue reading below to find out how you can add value throughout the entire data & analytics purchase process.

Download the Data & Analytics Buyers’ Journey research for more insight.