Influencing the Influencers: Understanding IDG’s Connected B2C Audience

Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is a challenge. Why? Because as buyers rely on product reviews and 3rd party feedback before making a purchase, marketers may […]

Insights from Inbound – 3 Tactics to Engage Your Target Audience

Earlier this month, IDG Communications’ marketing team attended HubSpot’s annual INBOUND conference. As always, the conference was a hub of thought leadership, high-level strategic insights, and an environment for marketers to get inspired and embrace transformation for our field. Our team attended several interactive sessions at INBOUND 2019 and left with quality takeaways to revitalize […]

Research Shows That Digital Business Efforts Aim to Improve the Customer Experience

Digital transformation has claimed its place in the modern business world, subsequently altering the status of the business landscape for enterprise organizations and SMBs alike. According to IDG’s 2019 State of Digital Business research, 91% of organizations have adopted, or have plans to adopt, a digital-first strategy. With worldwide spending on digital transformation technologies predicted […]

Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park

It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech marketing execs to network with one another and hear our expert marketing panelists speak candidly about their marketing strategy in the digital age. Needless to […]

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within the datasphere. In today’s data-driven world, quality insights have the power to transform an organization’s marketing initiatives to drive results […]

5 Tips to Elevate Your Event Marketing Strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your target audience, showcase a product, and build brand awareness. It’s a critical component of a holistic marketing strategy – in […]

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got to hear first-hand their current pain points and initiatives. Unlike past years when we’ve held this panel, this year we invited multiple IT executives from the same organization to join us in order […]

CIOs are Embracing the Agitator Role While Leading the Digital Transformation Charge

Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all” to a “learn-it-all” mindset. Organizations continue to pour dollars and resources into digital business initiatives, and are counting on CIOs […]

Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers

Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer, shares how marketers can adopt a structured and rigorous process to identify opportunities and content gaps in IDG’s MarketingFit webcast […]

New CIO Platform Launched to Serve Growing Middle East Market

As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will allow CIOs in the region to understand new technology solutions, share best practices and collaborate, and make better decisions as they organize their businesses around […]

Crafting Personas to Engage the Empowered Tech Decision-Maker

Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications. The process of building personas needn’t be intimidating. In fact, it’s a terrific way for an organization to understand buyer […]

The Benefits of an Inspirational Keynote Speaker

“You are defined not by your setback, but by your comeback.” So said adventure racing world champion and bestselling author Robyn Benincasa, our keynote speaker at AGENDA19. She was describing setbacks during races, and from injuries, competing in wilderness races all over the world. But the lesson was universal. So much so, in fact, that […]