Marketing tactics
58 acronyms and phrases every B2B marketer should know | updated 2023
Unless you’re in the field, marketing jargon can sound like a foreign language. Us marketers love our acronyms and abbreviations – that’s for sure. From ABM to ICPs and CTAs, it’s a lot… especially for…
Top 7 Demand Gen Red Flags (and how B2B marketers should address them)
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often…
Events Intelligence: Webinar series
The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create…
CMO Perspectives: Jamie Domenici, Chief Marketing Officer, GoTo
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
Can martech lead us back to the empathy at the core of marketing in 2023?
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
The Sales Development Landscape 2023: The return of hybrid outsourcing
This survey was conducted in Q4 2022, as the global technology industry reached the peak of the long boom that started after the Great Financial Crisis. 2022 was also a year in which the proportion…
Blend of both: in-house & outsourced sales development services
Sales development is a key driver for the success of any organization, ensuring that leads are identified, properly qualified and identified as a near term prospect before being swiftly transferred to sales representatives when the…
Your Lead Scoring Workbook
We all know that leads are the lifeblood for business opportunities. No matter the organization or industry, lead generation is hugely important and demands a lot of employees, time, and money. However, a successful lead…
Lead scoring strategy to improve your pipeline
We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for nurturing in a quick and…
Foundry’s Observations for the Year Ahead – 2023
We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust…
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a working lead nurturing strategy produce 50% more sales-ready leads, at a staggering one-third of…
Dimension Data accelerates into digital storytelling with Foundry Ads
Foundry curated a digital experience to reshape Dimension Data’s perception among CIOs & CXOs, transforming their brand image in the IT solutions landscape. The experience achieved 97.2K site visits and 9K+ engagements. The client Dimension…