Marketing tactics
6 storytelling tricks to help you create an emotional connection with your customers
The relationship between brand and story The first time I heard the word “brand,” I was maybe 10 years old. My dad came home with a short iron rod as big around as a ballpoint…
Does your content marketing deliver on a brand-to-demand scale?
Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central to this “brand-to-demand” approach.
How Intel Evo built awareness and drove purchase among their target audience
Foundry developed an integrated program for Intel Evo, featuring a custom video sponsorship with high-impact integrated media and social placements. The program achieved 59K social media video views, enhancing brand awareness and driving purchase. The…
Dynatrace achieved more than 3000% ROI in a pandemic year
Dynatrace turned to Foundry to leverage our quality data and increase MQLs. Through an innovative digital approach, Dynatrace met internal growth demands and incurred more than 3,000% ROI in a pandemic year. The client Dynatrace,…
4 content marketing tips B2B marketers should know for 2023
As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we learned a lot about what…
Website conversion rate
Your website conversion rate is the number of leads that reach out directly through your website channels such as website pop up, lead form, email, etc. divided by the total number of website visitors. The…
Beyond IPv4: Addressing for the future
Addressing the internet Internet Protocol (IP) is the foundation that allows interconnected devices to communicate and transmit data across the internet. Similar to a telephone number, a connected device requires a unique IP address to…
The modern role of events
B2B events offer an unparalleled experience, unmatched by any other B2B channel. Events create an engaging platform where we connect directly with our audience, hearing about their experiences and challenges firsthand, and fostering genuine conversations.…
The definitive guide to activating intent data
Big data drives marketing strategies in every industry. But with big data flooding in every day, marketers are still learning how to make sense of it all and use it in the cleanest and most…
Top tools for BDRs
While you may have an amazing Business Development Representative (BDR) team, it’s no secret the job can be rough. So make your BDRs’ lives a little easier with a few helpful sales tools? We asked…
Red Hat builds momentum and trust with Foundry Ads collaboration
Red Hat collaborated with Foundry to position themselves as a trusted partner among ITDMs, leveraging Foundry’s Insider Pro platform. The campaign achieved 9,100 page views through various elements, enhancing Red Hat’s visibility and engagement. The…
Partner Marketing White Paper 2022
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner…