Marketing tactics
The 5 core skills every BDR needs
Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through identifying new business opportunities and…
Work with Sales Development Services
Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve conversion rates, and reach peak performance, without changing their in-house infrastructure. Research indicates that marketers continually strive to…
Here’s what separates ‘great’ from ‘good’ in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Overcoming challenges to hiring strong sales development representatives
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of qualified leads, that is why…
How to hire and train high-performance sales development teams
In theory, responding to inbound prospects and transforming MQLs into SQLs isn’t rocket science. But doing this at scale is where the challenges typically begin with sales development. On average, sales development teams generate around…
How I do it: Kumaran Ramanathan, President, Foundry
This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To enjoy more premium content like this, visit Flashes & Flames site. Kumaran Ramanathan…
Where are IT decision-makers on their data-driven journey?
Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, data and analytics is among the top two technology initiatives expected to drive…
4 steps you can take to fix your channel partner relationships
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at scale. However, the landscape transformed in the last few years, with several trends…
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. Aimee Catalano and her team…
Why aren’t your channel partners hitting sales targets?
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution companies to rely on, where…
The state of the Channel: transformation, technology and data
In the Channel, both vendors and resellers are dealing with waves of disruptive change on multiple fronts. We should remain alive to what we’re witnessing: nothing less than the reinvention of last mile industrial supply chains. The…
Technology for sales development: a guide for decision-makers
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from the point at which a…