Marketing tactics
3 ways to separate your content marketing from the pack
Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech edition of the Content Marketing Institute’s latest study (sponsored by IDG), 75% of…
Surprise! IT Execs Jump into the Social Media Pool
If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as active in social channels as…
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some…
How to ensure data and brand safety
2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for third-party targeting/audience data…
CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies
At the leading ‘edge’ of a hot new industry category
Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a…
Technology Content Marketing 2019: Benchmarks, Budgets And Trends
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download…
World Class Security Strategies Brought to Life at CSO50 Conference + Awards
In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 CS050 award winners represent an elite group of thought leaders in the security…
MarketingFit Guide to: Marketing Your Technology to the Retail Sector
Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT and business side of retail organizations.…
14 Marketing Quotes We Love
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we…
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee – and Legos
CMO Perspectives: Jim Williams, VP Marketing, BlueCat
Content is the new advertising, and the best stories are told through the voice of the customer.