Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
ABM ROI Series: How to Decide Which Metrics Matter Most
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should…
ABM ROI Series: The Value in Running a Cohort Analysis
Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might…
8 Best Practices to Boost SEO Performance
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create…
Efforts Focused on Digital Transformation to Overcome Impact of Pandemic
In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology’s value is being realized and being viewed as a key…
Massachusetts Tech Companies Unite Around Social Justice, Taking Steps for Action
The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed the importance of the Black Lives Matter movement, but now it is time…
IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just
60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the world,” a quote often attributed to Gandhi, is a sentiment that is being…
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
Attention tech marketers – it’s showtime! Today’s marketing teams understand the value that great video content can bring to their marketing initiatives. That is why so many marketers are eager to explore or enhance their…
8 Tips to Drive the ROI of your Email Campaigns
Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the customer journey. Email continues to provide the best bang for the marketing dollar.…
IDG Acquires Triblio: Here’s Why it Matters
Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re delighted and we think that this is an important milestone for both IDG…
5 Essential Metrics Marketers Should Measure in 2020
In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers have a lot on their…
A Message from Mohamad Ali, CEO, IDG, Inc.
Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor and Ahmaud Arberry before him, Floyd’s death illustrates pervasive racist violence against Black…