Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side […]
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The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in […]
Here’s what separates ‘great’ from ‘good’ in tech content marketing
Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]
Overcoming challenges to hiring strong sales development representatives
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion […]
This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To […]
IT decision-makers are expanding their cloud strategy and investments. In fact, 69% of organizations have accelerated their cloud migration over the past […]
4 steps you can take to fix your channel partner relationships
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at […]
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are […]
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They […]
Acknowledging the impact on global communication and the relationships cultivated through social media, June 30th is officially recognized as Social Media Day. […]
Tips to nurture marketing qualified leads to sales accepted leads
Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a […]
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of […]