Resources
Standout results from leading global technology brands that have used Foundry’s innovative data, martech and media services to drive measurable business growth.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences – older respondents are more likely to cite challenges to finding high-quality content and rate the content’s value significantly lower [...]
Sales Development Operations: Here’s What Could Go Wrong
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that Foundry says will pass $5…
Tech Marketing Survey: More Digital, More Metrics that Matter
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix…
4 Essential Elements to Incorporate into your ABM Strategy
While account based marketing (ABM) has been around since the 1990s, ABM is absolutely booming today. Why? Because marketers now have the critical 1st party insights that enable them to focus efforts on target accounts…
International Women’s Day: Resources to Help You Celebrate & Elevate Women
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975,…
Continue Your Black History Awareness/Celebrations with These 6 Resources
The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by…
First-Hand Look at the 2021 CIO Priorities
The 20th annual State of the CIO is coming after one of the most unique years in the report’s history. This edition of the study looks at previous topics such as where IT leaders are…
4 Social Media Marketing Trends to Carry into 2021
It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is for sure, it’s that social media has proven itself to not only be…
Get to Know IDG’s Highly Connected Consumer Audience
As people remain socially distanced and spending on consumer technologies soars, B2C marketers have a big opportunity to get to know the passionate consumers looking to enhance their digital lifestyles. Consumer tech sales have increased…
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we…
3 Content Marketing Tips from INBOUND
IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and marketing industries. There’s an intangible…
ABM ROI Series: 3 Proven Sales Orchestration Plays
Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce the idea of running a…
ABM ROI Series: How to Decide Which Metrics Matter Most
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should…