Explore the real stories of tech leaders

Episode 37: 2025 Enterprise AI Priorities and State of the CIO with John Gallant

Episode 36: Creating Impact Through Partner Marketing with Kate Canestrari of Red Hat

Episode 35: Lessons from the Road: Top 2024 Guest Advice with Hondo Lewis

Episode 34: Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry

Episode 33: Inside NetApp’s Growth Strategy with Business Leader and CMO Gabie Boko

Episode 32: Mastering B2B Influencer Marketing with Corporate Bro’s Ross Pomerantz

Episode 31: How to navigate the AI marketing craze with Intel’s CMO, Brett Hannath

Episode 30: Unlocking Success with Creativity and Data: Vinita Srivalsan’s Strategy at Couchbase

Episode 29: Align Event and Digital Strategies Like a Pro: Insights from Etienne Katz

Episode 28: How to Market to Enterprise CIOs: Expert Tips from Lee Rennick of CIO Leadership Live

Episode 27: Waleed Rashid on leveraging resilience to build strong partnerships at Acquia

Episode 26: Global Insights: Kristin Gower on B2B Marketing and Leadership

Episode 25: From Banking to Tech: Tanguy Le Roux on Navigating Change and Delivering Marketing Results

Episode 24: The State of Partner Marketing

Episode 23: Inside Google Cloud: Aimee Catalano on building a partner marketing powerhouse

Episode 22: Creating a global movement: Asher Matthew on the success of Partnership Leaders

Episode 21: Securing the mobile frontier: Stephen Banda on Lookout’s cybersecurity innovations

Episode 20: From corporate to agency startup: Jess White’s journey to partner marketing mastery

Episode 19: The state of B2B advertising with Brandon Friesen

Episode 18: Top tips to engage enterprise tech buyers with Andrea D’Amato

Episode 17: From field to partner: marketing transformation insights with Jenny Jarrad

Episode 16: The analyst advantage: uplevel your marketing strategy with Zoë Crowder

Episode 15: The partner marketing success metric framework with Dean Wootton

Episode 14: Achieve more with less and shine in tough times with Raj Rammohan

Episode 13: Empowering women in technology with marketing guru, Clarissa Gent

Episode 12: How communities are helping B2B marketers succeed with Richard O’Connor

Episode 11: Partner marketing through the eyes of a startup veteran

Episode 10: Partner led growth with SugarCRM Co-founder, Clint Oram

Episode 9: Breaking down partner marketing and the story behind the podcast

Episode 8: Elevating through stories

Episode 7: Winning formulas for marketing alignmen

Episode 6: Navigating partner marketing challenges and opportunities

Episode 5: The four pillars of driving marketing growth

Episode 4: The state of tech buying

Episode 3: The secret to becoming a successful partner marketer

Episode 2: Taking risks and winning big in tech marketing

Episode 1: Building a successful partner marketing organization

Partner Marketing Study

Better understand partner marketing efforts within the technology industry, associated benefits and challenges, and budgetary trends with the goal of providing actionable advice for partner marketers regarding those efforts.

2024 Partner Marketing Predictions

In the weeks since its debut, ChatGPT has set the internet abuzz. We decided to test the chatbot’s knowledge by putting it up against our partner marketing expert, Rick Currier, Foundry’s VP of US Sales & Partner Marketing.

Partner Marketing

As your partner programs grow, they become more complex. We help craft, execute, and measure them, working hand-in-hand with your team to deliver targeted, customized activity that can scale.