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Join Rick Currier as he sits down with Zoë Crowder, Group Vice President at IDC’s custom solutions group. Together, they explore the world of market research and IDC, discussing topics such as AI trends, partner marketing strategies, and content creation for lead generation. From  insights on integrating analysts into marketing campaigns to the importance of empathy in sales and marketing, this episode offers engaging conversation filled with practical advice and thought-provoking perspectives.

Zoë Crowder is the Group Vice President, Large Enterprise, Custom Solutions Sales at IDC

About IDC:

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit