Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to validate risk and compliance, often late in the process. That’s all changing. Chief information security officers are no longer just gatekeepers, but increasingly central to [...]
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to validate risk and compliance, often…
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting how enterprise technology buying decisions…
Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a committee to recommend how the…
Technology buyers are not short on information. They’re drowning in it. The volume of material available to IT decision-makers has never been higher. Yet paradoxically, finding content that is clear and credible, remains a persistent…
CIOs continue on a business leader trajectory as they map out strategy, identify use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…
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