Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in B2B marketing from the intersection of media and martech.
October is Cybersecurity Awareness Month, an annual reminder of the importance of protecting our data, systems, and digital infrastructure. But as cyber threats grow more sophisticated and artificial intelligence (AI) reshapes the security landscape, the stakes are higher than ever. This year’s Cybersecurity Awareness Month brings two important messages. The National Cybersecurity Alliance’s theme, “Don’t [...]
October is Cybersecurity Awareness Month, an annual reminder of the importance of protecting our data, systems, and digital infrastructure. But as cyber threats grow more sophisticated and artificial intelligence (AI) reshapes the security landscape, the…
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to validate risk and compliance, often…
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting how enterprise technology buying decisions…
Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a committee to recommend how the…
Technology buyers are not short on information. They’re drowning in it. The volume of material available to IT decision-makers has never been higher. Yet paradoxically, finding content that is clear and credible, remains a persistent…
CIOs continue on a business leader trajectory as they map out strategy, identify use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.
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