Technology for sales development: a guide for decision-makers

Building your tech stack strategy in a turbo charged market

In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from the point at which a team receives marketing qualified leads (MQLs), to the point at which the sales development team is ready to hand over sales accepted leads (SALs) or sales qualified leads (SQLs) to the core sales department.

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